The smartphone market is expected to witness some exciting launches from top brands like Apple, Samsung, OnePlus and Google in 2023. These brands are likely to introduce new features, designs and technologies in their upcoming flagship smartphones. Here are some of the most anticipated smartphone launches of the year.
iPhone 15 series: Apple’s first ‘Ultra’ smartphone
Apple is reportedly planning to launch its iPhone 15 series in September 2023, which will include the iPhone 15, the iPhone 15 Pro and the iPhone 15 Pro Max. According to Bloomberg’s Mark Gurman, who is known for his accurate Apple leaks, the iPhone 15 Pro Max could be the first iPhone with an ‘Ultra’ branding, making it Apple’s premier offering. The iPhone 15 Pro Max is expected to have some clear distinction from the iPhone 15 Pro, such as a larger screen, a Dynamic Island notch and a 2022 A16 bionic chip. The iPhone 15 series is also likely to feature improved cameras, battery life and wireless charging.
Samsung Galaxy S23 series: The ultimate camera phone
Samsung is expected to launch its Galaxy S23 series in February 2023, which will include the Galaxy S23, the Galaxy S23 Plus and the Galaxy S23 Ultra. The Galaxy S23 Ultra is expected to be the ultimate camera phone, with a 200MP primary sensor, a 10x optical zoom periscope lens and a laser autofocus system. The Galaxy S23 Ultra is also expected to come with an integrated S Pen stylus, a 6.8-inch Dynamic AMOLED 2X display and a Snapdragon 8 Gen 2 processor. The Galaxy S23 series is also likely to support satellite connectivity, which will allow users to make calls and send messages without cellular networks.
OnePlus 10 series: The flagship killer
OnePlus is expected to launch its OnePlus 10 series in January 2023, which will include the OnePlus 10 and the OnePlus 10 Pro. The OnePlus 10 series is expected to be powered by the Snapdragon 8 Gen 1 processor, which is Qualcomm’s latest flagship chipset. The OnePlus 10 series is also expected to feature a curved OLED display with a punch-hole selfie camera, a quad rear camera setup with a Hasselblad branding and a fast charging battery. The OnePlus 10 series is likely to offer a premium flagship experience at a competitive price.
Google Pixel 6 series: The first foldable Pixel
Google is expected to launch its Pixel 6 series in October 2023, which will include the Pixel 6 and the Pixel 6 Pro. The Pixel 6 series is expected to be powered by Google’s own custom chipset, codenamed Whitechapel, which will enable better integration with Google’s software and services. The Pixel 6 series is also expected to feature a new design with a horizontal camera bar on the back, a high refresh rate OLED display and an improved camera system with a telephoto lens. The Pixel 6 series is also likely to be the first foldable Pixel phone, as Google has reportedly been working on a foldable device for years.
