Sweets and chocolates remain a growing sector in Saudi Arabia, with imports soaring and consumer demand at an all-time high
Saudi Arabia’s appetite for chocolate continues to grow, with the country importing a staggering 123 million kilograms of chocolate in 2024. The rise in imports highlights not just the nation’s love for sweets but also the expanding variety of chocolates available in the market. According to the Zakat, Tax, and Customs Authority (ZATCA), chocolate consumption is witnessing a noticeable surge, fueled by both local and international trends.
Growing Demand for Sweet Treats
The demand for chocolates and sweets in Saudi Arabia has been steadily increasing, and the latest import figures confirm this. As the Kingdom continues to develop a more diversified consumer base, the chocolate market is expanding rapidly to meet the demand for a wide range of options. The variety of available products, from mass-market brands to high-end artisanal chocolates, caters to diverse tastes and preferences.
“Consumers are looking for more variety, and the market is adapting quickly. It’s not just about the big chocolate bars; there’s a growing interest in premium products, exotic flavors, and even healthier options,” says Fatima Al-Mansour, a retail analyst based in Riyadh.
A significant portion of chocolate imports is driven by the holidays, particularly Eid Al-Fitr, when gifts of chocolates and sweets are a traditional part of the celebrations. During this period, there is an increase in special promotions, making it easier for families to indulge in their favorite treats. With special Eid offers across shops, local and imported chocolates alike are attracting more buyers.
Major Sources of Chocolate Imports
Saudi Arabia’s chocolate supply chain is incredibly diverse, with imports coming from various countries, reflecting the wide array of consumer preferences. The top suppliers include the UAE, the UK, Jordan, Egypt, and Turkey, all contributing to the Kingdom’s bustling chocolate market. These countries are key players in providing high-quality chocolate products that cater to the tastes of Saudi consumers.
The increasing number of partnerships with international brands ensures that Saudi consumers have access to a variety of chocolates, ranging from traditional to modern. “The local market is becoming more globalized, with more chocolates from around the world coming in. Consumers now have access to a broader selection, from luxury dark chocolates to chocolate products with exotic fillings,” says Ahmed Samir, an import manager for a leading Saudi retailer.
The popularity of foreign brands adds a touch of international flavor to the growing local market. European countries, in particular, continue to play a significant role in supplying high-end chocolate varieties. Saudi chocolate lovers can now indulge in some of the finest dark chocolates, pralines, and truffles that the market has to offer.
The Economics of Chocolate in Saudi Arabia
While chocolates are available in a wide range of prices, the economics of chocolate consumption is affected by several factors. Local products tend to be more affordable, with prices for locally produced chocolates ranging from SR30 ($8) to SR150 ($40) per kilogram. These products include a mix of colorful flavored candies, toffee, biscuits, and a variety of chocolates in different shapes and sizes.
The price variations are a result of packaging quality, the type of chocolate, and, to some extent, the country of origin. Local sweets are generally produced in high volumes, benefiting from low manufacturing costs, which helps keep prices relatively stable. In contrast, imported chocolates, particularly those from Europe and Eastern countries, are typically more expensive due to the cost of international shipping, tariffs, and the premium pricing associated with luxury chocolates.
For example, the price of specialty chocolates, such as dark chocolate with gourmet fillings, can rise dramatically. These imported goods can fetch prices up to SR300 ($80) per kilogram. Such high-end chocolates are often marketed as exclusive gifts or luxury indulgences, particularly popular during festive seasons like Eid, where gifting chocolates has become a significant tradition.
The Role of Packaging and Presentation
As much as taste, the packaging of chocolates has become a vital component in attracting Saudi consumers. Specially designed boxes, personalized packaging, and premium presentation are essential elements in the marketing of chocolates. With festivals and celebrations such as Eid being a major factor in chocolate purchases, the visual appeal of the product plays an increasingly important role in influencing consumer choices.
For shops and retailers, offering visually appealing chocolate packages is crucial in setting their products apart. During the holiday season, the demand for premium packaging spikes, as people look for ways to give chocolates as elegant gifts. Many shops in Saudi Arabia are also embracing eco-friendly packaging, aligning with the rising environmental consciousness of local consumers.
The Future of Chocolate in Saudi Arabia
As Saudi Arabia’s chocolate market continues to evolve, the future looks promising for both local and imported brands. With rising incomes, a growing population, and a youthful consumer base, the demand for chocolate is expected to increase even further. Retailers and suppliers are likely to continue innovating to meet the tastes and preferences of the modern Saudi shopper, offering a mix of both luxury and affordable chocolate options.
While local chocolate production remains significant, the influx of international brands will continue to shape the market. As the global economy stabilizes and consumer confidence rises, we can expect even more variety and higher-quality chocolate options to become available in Saudi Arabia.
The increasing prominence of chocolate in Saudi Arabia is a reflection of the Kingdom’s broader shift towards diversified consumer goods. Whether it’s a gift for a special occasion or a daily treat, chocolate has certainly earned its place in Saudi homes, and it’s clear that the Kingdom’s chocolate love affair will continue for years to come.
