Variety, the leading source of entertainment news, has announced the promotion of Elsa Keslassy to Executive Editor of International. Keslassy, who has been with Variety for over 15 years, will lead the magazine’s global team of award-winning correspondents and guide its reporting at the top international film and television festivals and markets. She will also continue to cover the entertainment industry across France, Scandinavia, the Netherlands and Israel from her base in Paris.
Keslassy’s Career and Achievements at Variety
Keslassy joined Variety in 2007 as an international correspondent and rose to the position of senior international film editor in 2022. She has established herself as a force of nature at Cannes, Venice, Berlin, the AFM, Mipcom, Canneseries and Series Mania, breaking news on the biggest sales and writing investigative pieces on prominent European companies such as EuropaCorp, Wild Bunch and Vivendi.
She has also written trend stories and analysis pieces with a focus on film financing and distribution, as well as interviews with some of the entertainment business’s top directors, powerbrokers and stars, including David Cronenberg, Ruben Östlund, Juliette Binoche and Catherine Deneuve. She has also moderated roundtables and keynotes at various industry events.
Keslassy is known for her deep industry sources and her ability to deliver exclusive and insightful stories on the international media landscape. She has covered major topics such as the impact of the Covid-19 pandemic on the film and TV sectors, the rise of streaming platforms and their strategies in different territories, the challenges and opportunities for independent producers and distributors, the diversity and inclusion initiatives in the entertainment industry, and the artistic and cultural trends shaping the global content market.
Keslassy’s New Role and Responsibilities
As Executive Editor of International, Keslassy will oversee Variety’s international team of reporters, who are based in London, Rome, Madrid, Berlin, Hong Kong, Mumbai and Sydney. She will work closely with Variety’s co-editors-in-chief Ramin Setoodeh and Cynthia Littleton, as well as executive editor Brent Lang, to whom she will report. She will also collaborate with Variety’s editorial director Steven Gaydos and deputy editor Meredith Woerner on special issues and features.
Keslassy will be responsible for enhancing Variety’s coverage of the international entertainment industry across all platforms, including print, digital, video and podcasts. She will also spearhead Variety’s presence at major film and TV festivals and markets around the world, ensuring that Variety delivers timely and comprehensive news, reviews, interviews and analysis on the most important events and trends in the global content business.
Keslassy’s Vision and Goals for Variety’s International Coverage
Keslassy said that she feels extremely lucky to be working alongside such brilliant journalists and editors who are always supportive and one step ahead on every topic. She said that she is honored to take on this new role to spearhead Variety’s international coverage, which has grown tremendously over the last few years. She said that she looks forward to working even more closely with the best and most dedicated team of reporters overseas, who cover the TV and film business at a time when all eyes are on the international industry.
Keslassy said that her vision is to make Variety the ultimate destination for anyone who wants to know what is happening in the entertainment industry around the world. She said that she wants to showcase the diversity and creativity of the international content creators and executives who are shaping the future of media. She said that she also wants to highlight the challenges and opportunities that they face in a rapidly changing and competitive environment. She said that she aims to provide Variety’s readers with insightful, accurate and engaging stories that reflect the global perspective of Variety.