Syria is gearing up for a major tourism comeback, with Saudi travelers at the forefront, as highlighted at the 2025 Damascus International Fair. This event, running from August 27 to September 5, showcases opportunities in trade, industry, and travel amid the country’s recovery from years of conflict.
The fair marks a turning point, drawing over 800 companies from more than 20 nations, including Saudi Arabia as the guest of honor. Officials and business leaders see it as a bridge to revive Syria’s appeal as a top destination for Saudis, blending cultural ties with economic growth.
Fair Highlights Saudi Role in Syria’s Recovery
Saudi Arabia’s strong presence at the Damascus International Fair signals a new era of cooperation. Over 80 Saudi firms, along with government bodies like the ministries of energy and investment, are showcasing products and forging partnerships.
This participation builds on recent agreements worth billions, aiming to boost trade and investment. Executives note the fair’s theme, “Syria Welcomes the World,” reflects openness after years of isolation.
The event, held at the Damascus Exhibition City over 95,000 square meters, has already attracted massive crowds, with visitor numbers exceeding 440,000 in the first few days. It’s the first fair since 2020, symbolizing Syria’s re-emergence on the global stage.
Local and international media report enthusiastic responses, with Saudi leaders emphasizing shared history and future prospects. This could pave the way for direct flights and joint ventures, making travel easier for Saudis.
Tourism Revival Plans Target Saudi Visitors
Syria’s tourism sector, long neglected, is set for a boost through the fair. Minister of Tourism Mazen al-Salhani called it a key chance to highlight attractions like ancient sites in Damascus and coastal areas.
Saudi executives predict a shift from business trips to leisure travel. In the next few years, they expect Syria to reclaim its spot as a favored spot for Saudis seeking cultural and historical experiences.
Efforts include marketing campaigns focused on safety and hospitality. Recent changes, such as reopened bars and nightclubs in Damascus, add to the appeal for modern travelers.
Data from tourism boards shows pre-conflict visitor numbers from Saudi Arabia reached hundreds of thousands annually. With stability improving, projections for 2025 aim to recover at least half of that figure.
Key Opportunities for Saudi Travelers
Travel agencies at the fair are promoting packages tailored for Saudis. These include guided tours of UNESCO sites like Palmyra and Aleppo, emphasizing ease of access.
Business leaders like Abdulelah Abanumy from Sky Ways highlight short-term business travel evolving into tourism. They foresee demand for family vacations and religious pilgrimages.
To illustrate potential growth, here’s a quick look at expected tourism trends:
- Business Travel Surge: Initial focus on conferences and investments, with 30% growth projected in 2025.
- Leisure Trips: Cultural tours could rise by 50% as stability builds.
- Direct Connections: New flight routes from Riyadh to Damascus expected by year-end.
- Economic Impact: Tourism could add $500 million to Syria’s economy from Saudi visitors alone.
These points show how the fair is sparking practical travel plans.
Challenges and Future Outlook
Despite optimism, hurdles remain. Security concerns and infrastructure needs must be addressed to fully welcome tourists.
International sanctions relief and partnerships with nations like Saudi Arabia are helping. Recent events, such as the fair’s launch by interim president Ahmed al-Sharaa, signal commitment to revival.
Analysts predict a balanced recovery, with tourism contributing to broader economic stability. By 2026, visitor numbers could double if current trends hold.
| Aspect | Current Status | 2025 Projection |
|---|---|---|
| Visitor Numbers from Saudi Arabia | Low due to past conflicts | Up to 100,000 |
| Key Attractions Promoted | Damascus Old City, Coastal Resorts | Expanded to include eco-tours |
| Economic Boost | Minimal | $300-500 million |
| Flight Routes | Limited | Direct from multiple Saudi cities |
| Safety Measures | Improving | Enhanced with international support |
This table outlines the path ahead, based on expert forecasts.
Experts stress the need for sustained efforts. With cultural ties strong, Syria’s beaches, mountains, and history could draw Saudis back in large numbers.
Share your thoughts on Syria’s tourism revival in the comments below, and spread the word if you know someone planning a trip.
