Saudi Arabia has appointed Dr. Fahd Toonsi, a Royal Court advisor, as the new chairman of the Saudi Red Sea Authority Board of Directors, marking a significant leadership change in the Kingdom’s ambitious coastal tourism development plans. The appointment, approved by royal decree on August 17, 2025, signals continued government commitment to transforming the Red Sea coastline into a premier global tourism destination.
The Saudi Red Sea Authority, which oversees tourism development along Saudi Arabia’s western coast, plays a crucial role in the Kingdom’s Vision 2030 economic diversification strategy. Dr. Toonsi brings extensive experience to the position, having previously served as secretary general of the same organization.
Strategic Importance of the Red Sea Authority
The Saudi Red Sea Authority stands at the forefront of Saudi Arabia’s tourism revolution, managing one of the most ambitious tourism development projects in the world. The authority oversees approximately 28,000 square kilometers of pristine coastline, including more than 90 untouched islands between the cities of Umluj and Al Wajh.
This appointment comes at a critical time as Saudi Arabia accelerates its tourism sector development. The Kingdom aims to welcome 150 million visitors annually by 2030, with coastal tourism playing a pivotal role in achieving this target. The Red Sea Project alone is expected to contribute $5.86 billion annually to Saudi GDP upon completion.
The authority’s responsibilities extend beyond mere oversight. It coordinates with multiple government agencies, ensures environmental sustainability, and facilitates investment opportunities for both domestic and international partners. Under its jurisdiction, several mega projects are currently under development, including luxury resorts, marine conservation areas, and adventure tourism facilities.
Dr. Toonsi’s Background and Vision
Dr. Fahd Toonsi brings a wealth of experience in public administration and strategic planning to his new role. His previous tenure as secretary general of the Saudi Red Sea Authority provided him with intimate knowledge of the organization’s operations and challenges. As a Royal Court advisor, he has been instrumental in shaping various national development initiatives.
His appointment reflects a strategic decision to place experienced leadership at the helm of this crucial tourism initiative. Industry experts view this move as a signal of continuity and acceleration in the Red Sea development plans. Dr. Toonsi’s understanding of both governmental processes and tourism sector dynamics positions him well to navigate the complex challenges of large scale tourism development.
In his initial statement, Dr. Toonsi acknowledged the achievements of his predecessor, Tourism Minister Ahmed Al Khateeb, who previously chaired the board. This gracious recognition underscores the collaborative approach that has characterized Saudi Arabia’s tourism development efforts.
Current Projects and Future Developments
The Saudi Red Sea Authority currently oversees several groundbreaking projects that are reshaping the Kingdom’s tourism landscape:
Major Initiatives Under Development:
• The Red Sea Project: A luxury tourism destination spanning 50 hotels and 8,000 hotel rooms across 22 islands
• AMAALA: An ultra luxury wellness and arts destination on the northwestern coast
• NEOM’s coastal developments: Including THE LINE and Trojena ski resort
• Coral reef conservation programs protecting 200 kilometers of coastline
• Marine life sanctuaries aimed at preserving biodiversity
The authority has already achieved significant milestones in infrastructure development. The Red Sea International Airport, which opened its doors to charter flights in 2023, is expanding to accommodate international commercial flights. Additionally, renewable energy projects are being implemented to ensure all Red Sea destinations operate on 100% clean energy.
| Project Component | Target Completion | Investment Value |
|---|---|---|
| Phase 1 Hotels | 2025 | $3.8 billion |
| Marina Facilities | 2026 | $1.2 billion |
| Conservation Areas | 2027 | $800 million |
| Infrastructure | 2028 | $2.5 billion |
| Full Project Completion | 2030 | $28 billion |
Environmental Sustainability at the Core
One of the defining features of the Saudi Red Sea Authority’s approach is its commitment to environmental sustainability. The organization has implemented stringent environmental standards that exceed international benchmarks. All developments must achieve a 30% net conservation benefit, meaning they must actively improve the natural environment.
The authority has established partnerships with leading marine biologists and environmental scientists to monitor and protect the Red Sea’s unique ecosystem. This includes the preservation of endangered species such as hawksbill turtles and the protection of pristine coral reefs that are among the world’s most diverse.
Advanced technologies are being deployed to minimize environmental impact. These include coral reef monitoring systems, waste management innovations, and sustainable construction practices. The authority has also banned single use plastics across all its projects and mandated the use of electric vehicles for transportation within resort areas.
Economic Impact and Job Creation
The Red Sea tourism developments are expected to generate substantial economic benefits for Saudi Arabia. Beyond the direct tourism revenue, these projects are creating thousands of jobs for Saudi nationals and contributing to the development of new skills in the hospitality sector.
Economic Benefits by 2030:
• 70,000 direct and indirect jobs
• $5.86 billion annual contribution to GDP
• 1 million annual visitors
• Development of 50 new Saudi owned tourism businesses
• Training programs for 10,000 Saudi hospitality professionals
The authority has established partnerships with international hospitality schools to ensure Saudi workers receive world class training. This investment in human capital aligns with Vision 2030’s goal of reducing unemployment and diversifying the economy away from oil dependence.
Local communities are also benefiting through supplier development programs and cultural tourism initiatives. The authority has committed to sourcing 50% of its supplies from local businesses, creating a ripple effect of economic growth throughout the region.
Challenges and Opportunities Ahead
While the appointment of Dr. Toonsi signals continuity and expertise, the Saudi Red Sea Authority faces several challenges in achieving its ambitious goals. Competition from established tourism destinations in the region, including Dubai and the Maldives, requires Saudi Arabia to differentiate its offerings and deliver exceptional experiences.
Infrastructure development in remote coastal areas presents logistical challenges. The authority must balance rapid development with environmental protection, ensuring that growth does not compromise the natural beauty that attracts visitors. Additionally, training a workforce capable of delivering luxury hospitality services requires sustained investment and time.
However, opportunities abound. The Red Sea’s year round sunshine, pristine beaches, and unique marine life offer unparalleled tourism potential. The Kingdom’s strategic location between Europe, Asia, and Africa positions it well to capture diverse tourist markets. Recent visa reforms and increased international connectivity through new flight routes are already showing positive results.
The global shift toward sustainable tourism also works in Saudi Arabia’s favor. As travelers increasingly seek destinations that prioritize environmental conservation, the Red Sea’s commitment to sustainability becomes a competitive advantage. The authority’s innovative approach to regenerative tourism could set new standards for the industry globally.
As Saudi Arabia continues its transformation into a major tourism destination, the leadership of the Saudi Red Sea Authority becomes increasingly crucial. Dr. Toonsi’s appointment represents both continuity and renewed momentum in this vital sector. With strong government support, substantial investment, and a clear vision for sustainable development, the Saudi Red Sea Authority is well positioned to achieve its ambitious goals and contribute significantly to the Kingdom’s economic diversification efforts.
What are your thoughts on Saudi Arabia’s ambitious Red Sea tourism projects? Share your views and join the conversation about the future of sustainable tourism in the Middle East.
