Saudia, the flagship airline of Saudi Arabia, has set an ambitious target to welcome 3.5 million Pakistani visitors annually by 2030. This move is part of Saudi Arabia’s broader Vision 2030 strategy to diversify its economy through the growth of tourism. By increasing tourism flows from Pakistan, Saudia is positioning itself as a key player in the Kingdom’s evolving tourism sector.
A Longstanding Connection with Pakistan
Saudia’s relationship with Pakistan dates back to 1970 when the airline first began flying to Karachi. Over the years, Saudia has expanded its reach across the country, connecting major cities including Lahore, Islamabad, Multan, Peshawar, and Sialkot, with multiple weekly flights. This extensive network is poised to play a pivotal role in the airline’s goal of increasing tourism from Pakistan.
Fleet Expansion and Digital Innovation
In a bid to meet its ambitious tourism target, Saudia is significantly expanding its fleet, with 105 new aircraft set to join its ranks. Additionally, the airline is introducing cutting-edge digital tools, including an AI-powered Travel Companion platform. Currently in its beta phase, the platform is designed to simplify the travel process by helping customers book flights, accommodations, transportation, and activities with verified service providers.
The digital transformation also extends to Saudia’s AlFursan loyalty program, which is being enhanced to provide members with new features for managing rewards, tracking mileage, and upgrading memberships. These advancements aim to elevate the overall customer experience, making it more convenient and rewarding for travelers.
A Focus on Religious and Leisure Tourism
Saudi Arabia is targeting Pakistan not only as a source of religious pilgrimages but also as a growing market for leisure and business travel. By strengthening air connections and enhancing the travel experience, the Kingdom hopes to tap into the increasing number of Pakistanis seeking both spiritual journeys and vacation experiences in Saudi Arabia.
With its broader goal of attracting 330 million visitors annually by 2030, Saudi Arabia views Pakistan as a crucial market, especially given the strong cultural and religious ties between the two countries. The Kingdom’s efforts to cater to a wide variety of Pakistani travelers—whether for Hajj, Umrah, or leisure—align with its Vision 2030 objectives of diversifying its economy and boosting tourism.
Looking Ahead
With plans for increased connectivity, a modernized fleet, and innovative digital tools, Saudia’s commitment to expanding its reach in Pakistan marks a significant step in Saudi Arabia’s ambitious tourism vision. As both nations continue to strengthen their ties, Saudia is poised to play a key role in meeting Saudi Arabia’s tourism goals over the next decade.