Egypt’s Prime Minister Mostafa Madbouly stepped onto the production floor of the Procter and Gamble factory in 6th of October City on Monday, May 12. New Pampers production lines are being added, more jobs are coming, and the visit sends a clear signal about where Cairo is putting its industrial weight.
PM Tours P&G Plant as Pampers Expansion Gets Underway
Madbouly arrived at the factory accompanied by Industry Minister Khaled Hashem and Giza Governor Ahmed El Ansary. P&G Egypt General Manager Karim El Sherif and Cairo Plant Manager Omar El Khouly were on hand to receive the delegation alongside several senior company executives.
El Sherif came straight to the point. He told the Prime Minister that P&G considers Egypt a strategic hub for both manufacturing and exports, and the company is committed to growing that role further.
The centrepiece of the visit was the ongoing expansion in P&G’s childcare segment, where new production lines for Pampers products are being installed to meet rising demand in both domestic and export markets. The expansion will bring a 20% increase in direct technical job opportunities at the plant.
Madbouly also reviewed the Ariel liquid laundry detergent production lines during the walkthrough. He saw samples of finished products ready for export to several global markets, giving him a first-hand look at Egypt’s consumer goods output in action.
Plant Manager El Khouly noted that the factory runs on strict sustainability standards, actively reducing waste and optimising both energy and water use in daily operations. He added that highly trained Egyptian staff handle the complex manufacturing processes with full technical confidence.
Four Decades of P&G Growth in Egypt’s Industrial Zone
P&G did not just arrive in Egypt recently. The company has operated here since 1986, building steadily across four decades into one of the most significant foreign manufacturers in the country.
The numbers behind the operation tell their own story:
- Around 70% of total production is exported to global markets
- An estimated 10,000 indirect jobs are supported through suppliers and partners
- Women make up nearly 50% of the workforce at offices and the regional service centre
- The factory covers more than 100,000 square metres in 6th of October Industrial City
- Products reach buyers across Africa, the Middle East, Asia, and Europe
P&G Egypt is not just a local assembly point. It functions as a regional export engine for one of the world’s largest consumer goods companies.
El Sherif confirmed that the company has concrete plans to push its export share even higher. The strategic intent is clear: manufacture more in Egypt, distribute more to the world.
Factory Tour Reveals Egypt’s Broader Industrial Drive
The P&G stop was one part of a larger industrial push happening across Egypt’s manufacturing zones. Madbouly and his delegation also toured Mars Egypt, H.B. Fuller Egypt, Galfa Engineering Industries, Boysen Egypt, and El Wady Cables across 6th of October City and Sadat City on the same day.
At each stop, the government message was consistent. Egypt is not managing its industrial sector from boardrooms alone. Senior officials are physically walking factory floors, reviewing expansion plans, and pledging continued support directly to company leadership.
Industry Minister Khaled Hashem was direct about what the Ministry of Industry stands for at this moment. The core of Egypt’s industrial strategy is deepening local manufacturing, clearing obstacles for investors, and building an environment that generates exports and creates lasting jobs.
Madbouly reinforced this at multiple points during the tour. He stressed that Egypt is building a competitive industrial base that can reduce imports, grow hard-currency export revenues, and sustain job creation across the economy.
The $100 Billion Export Goal Behind Every Factory Visit
Every production line Madbouly walked past on Monday exists within a much larger frame.
Egypt’s National Industrial Strategy 2026 to 2030 sets a target of raising non-oil exports to $100 billion by the end of the decade. The strategy, built in partnership with the private sector and the Federation of Egyptian Industries, focuses on integrating Egyptian factories deeper into global value chains.
The government has identified seven priority sectors to drive that target forward:
- Ready-made garments and textiles
- Food industries
- Automotive manufacturing
- Electrical and engineering equipment
- Electronics assembly
- Pharmaceuticals
Consumer goods manufacturing, where P&G operates, feeds directly into this industrial push through chemicals, packaging, and household products headed to export markets.
Manufacturing is already projected to be Egypt’s single largest contributor to economic growth in FY2026/27, accounting for around 29% of total growth. That projection adds real weight to every factory visit and every new production line announced.
Egypt is also targeting 5.4% economic growth in FY2026/27, rising to 6.8% by 2030. Industry, clearly, is the engine Cairo is betting on most heavily to get there.
From the Pampers production lines being fitted in 6th of October City to the broader hundred-billion-dollar export ambition, Monday’s factory tour made one thing clear: Egypt’s government is moving beyond strategy documents and showing up on the factory floor. For the thousands of Egyptian workers whose livelihoods connect to plants like P&G’s, every new production line is more than a statistic. It is a job, a career path, and a stake in the country’s future. What are your thoughts on Egypt’s industrial expansion drive? Share your views in the comments below.
