In a significant move to enhance bilateral trade and economic cooperation, Sri Lanka’s Ambassador to Jordan, J.A.D.S. Priyangika Wijegunasekara, met with the Zarqa Chamber of Commerce on August 21, 2024. The meeting focused on strengthening trade relations, boosting tourism, and exploring investment opportunities between the two countries. Both parties expressed their commitment to fostering a robust economic partnership, highlighting the potential for increased trade and mutual benefits. This visit marks a pivotal step in deepening the economic ties between Sri Lanka and Jordan.
Strengthening Trade Relations
The meeting between the Sri Lankan envoy and the Zarqa Chamber of Commerce underscored the importance of enhancing trade relations. Ambassador Wijegunasekara emphasized the need to diversify and expand the range of products traded between the two countries. She highlighted the potential for Sri Lankan tea, spices, and textiles to gain a larger market share in Jordan. The ambassador also encouraged Jordanian businesses to explore opportunities in Sri Lanka, particularly in the Port City of Colombo, which offers a favorable business environment.
Chairman Hussein Shraim of the Zarqa Chamber of Commerce echoed these sentiments, noting the significant growth in trade volumes between Jordan and Sri Lanka. He pointed out that Jordanian imports from Sri Lanka, such as fabrics, tea, and coconut-based products, have seen a steady increase. Shraim also mentioned the potential for Jordanian exports, including iron products, furniture, and chemical goods, to find new markets in Sri Lanka. Both parties agreed on the importance of organizing joint economic activities to further boost trade.
The discussion also touched on the need for improved logistics and transportation links to facilitate smoother trade flows. Both countries are exploring ways to enhance their transportation infrastructure, including port facilities and shipping routes. By addressing these logistical challenges, Sri Lanka and Jordan aim to create a more efficient and competitive trade environment that benefits businesses in both nations.
Boosting Tourism and Investment
Tourism and investment were key topics of discussion during the meeting. Ambassador Wijegunasekara highlighted the potential for increased tourism between Sri Lanka and Jordan. She proposed initiatives to link tourists with travel companies and agents in both countries, making it easier for travelers to explore new destinations. The ambassador also stressed the importance of promoting cultural exchanges and tourism packages that showcase the unique attractions of each country.
Chairman Shraim emphasized the need to strengthen existing tourism cooperation and develop new strategies to attract tourists. He suggested organizing joint tourism fairs and promotional events to raise awareness about the tourism opportunities in Sri Lanka and Jordan. Shraim also highlighted the potential for Jordanian investments in Sri Lanka’s tourism sector, particularly in hotel and resort development. By fostering closer tourism ties, both countries can boost their economies and create new job opportunities.
Investment opportunities were another focal point of the discussion. The ambassador invited Jordanian businessmen to invest in Sri Lanka, particularly in sectors such as manufacturing, agriculture, and technology. She highlighted the favorable investment climate in Sri Lanka, including incentives for foreign investors and a supportive regulatory framework. The Zarqa Chamber of Commerce expressed interest in exploring these opportunities and encouraged Sri Lankan businesses to consider investments in Jordan’s industrial cities.
Enhancing Bilateral Cooperation
The meeting concluded with a commitment to enhancing bilateral cooperation in various fields. Both parties agreed to organize joint economic activities aimed at increasing trade and investment. They also discussed the potential for cooperation in the industrial sector, with a focus on deploying more skilled Sri Lankan workers in Jordanian industrial cities. This collaboration is expected to benefit both countries by addressing labor shortages and providing employment opportunities.
Ambassador Wijegunasekara expressed her desire to increase the volume of trade exchange between Sri Lanka and Jordan. She highlighted the importance of supporting Jordanian companies in exploring avenues for exporting their products, such as olive oil and Dead Sea salt, to Sri Lanka. The ambassador also stressed the need for continuous dialogue and cooperation to address any challenges and seize new opportunities.
The Zarqa Chamber of Commerce reaffirmed its commitment to strengthening economic ties with Sri Lanka. Chairman Shraim noted the remarkable growth in trade exchange between the two countries during the first five months of 2024. He emphasized the importance of building on this momentum and exploring new areas of cooperation. Both parties agreed to maintain regular communication and work together to achieve their shared economic goals.