Apple’s Wonderlust event on September 12, 2023, was full of exciting announcements, such as the iPhone 15 series, the Apple Watch 9 and Ultra 2, and the AirPods Pro 2. But one of the most memorable moments of the event was when Apple CEO Tim Cook introduced a “special guest” who joined him on stage via hologram. The guest was none other than the legendary singer and songwriter Paul McCartney, who performed a live rendition of his classic song “Let It Be” with Cook.
How Paul McCartney appeared as a hologram at Apple Event 2023
The hologram technology that enabled Paul McCartney to appear on stage with Tim Cook was developed by Apple Vision Pro, a new feature of the iPhone 15 Pro and Pro Max. Apple Vision Pro allows users to record and view 3D videos that create a realistic sense of depth and immersion. The videos can be shared and streamed via iCloud, FaceTime, or AirPlay, and can be viewed on any device that supports Apple Vision Pro, such as the iPhone 15 Pro, the iPad Pro, or the Apple TV.
According to Cook, Paul McCartney recorded his performance using an iPhone 15 Pro in his studio in London, and then sent it to Apple Park via iCloud. The hologram was projected on stage using a special device that Cook called the “Apple Vision Projector”. Cook said that this device was still in development and would be available to consumers in the future.
Why Paul McCartney agreed to perform at Apple Event 2023
Paul McCartney is no stranger to Apple, as he was one of the founding members of The Beatles, whose music was exclusively available on iTunes for a long time. McCartney also has a close relationship with Tim Cook, who is a fan of his music and has attended his concerts in the past. In fact, Cook revealed that he personally invited McCartney to perform at the event as a surprise for the audience and the viewers.
McCartney said that he was happy to accept Cook’s invitation and to be part of the Apple Event 2023. He said that he was impressed by the hologram technology and that he wanted to share his music with the world in a new way. He also praised Cook for his leadership and vision, and thanked him for his friendship and support.
How the internet reacted to Paul McCartney’s hologram performance at Apple Event 2023
The internet was abuzz with reactions to Paul McCartney’s hologram performance at Apple Event 2023. Many people expressed their admiration and awe for the singer and the technology, while others made jokes and memes about it. Here are some of the tweets that captured the mood of the internet:
- “@paulmccartney you are amazing! Thank you for making my day with your beautiful song and your incredible hologram! #AppleEvent”
- “Tim Cook: And now, please welcome our special guest… Paul McCartney! Me: drops everything and runs to the TV #AppleEvent”
- “Paul McCartney is a hologram now? What’s next? John Lennon? George Harrison? Ringo Starr? #AppleEvent”
- “I can’t believe I just watched Paul McCartney sing Let It Be with Tim Cook as a hologram. This is the future. #AppleEvent”
- “Paul McCartney: Let it be, let it be, let it be, let it be Tim Cook: whispers Buy iPhone 15 #AppleEvent”
