Riyadh, Saudi Arabia – Saudi Arabia’s hospitality industry took center stage at the Hotel & Hospitality Expo 2025, where two of the Kingdom’s leading service providers, SHS Trading and Al-Hussam Food Services (HFS), made a significant impact. Held from April 8 to 10 at the Riyadh International Convention and Exhibition Center, the event gathered key industry players and global leaders in hospitality, marking a crucial moment for Saudi businesses as they align with the Kingdom’s Vision 2030.
SHS Trading, a subsidiary of Saja Hospitality Solutions, and Al-Hussam Food Services, a longstanding provider of quality food products, both offered innovative solutions aimed at advancing the hospitality and tourism industries in Saudi Arabia. Their joint booth attracted a significant amount of attention, with visitors eager to learn about the cutting-edge products and services that these companies bring to the table.
Innovative Contributions from SHS Trading and Al-Hussam Food Services
SHS Trading, founded as part of Saja Hospitality Solutions, offers a wide range of products tailored to the hospitality sector, including hotel and airline supplies. Their solutions cater to the growing demand for high-quality hospitality services across the Kingdom, contributing directly to the development of hotels, airlines, and other tourism-related enterprises in line with Saudi Vision 2030.
On the food services front, Al-Hussam Food Services (HFS) stands as a leader in the Saudi food supply market. Established in 1979, HFS is known for providing high-quality food products from renowned local and international brands, supporting major hospitality projects throughout the region. Their offerings are crucial for hotels, restaurants, and catering services aiming to provide exceptional dining experiences in the competitive Saudi market.
Both companies are committed to driving Saudi Arabia’s hospitality industry forward by meeting the needs of the modern consumer and contributing to the growth of the tourism sector, one of the key pillars of Saudi Vision 2030.
A Vision for the Future of Saudi Hospitality
Eng. Mohannad Khogeer, the CEO and Chairman of SIAD Holding, expressed his enthusiasm for the companies’ participation in the expo. “This exhibition was a great opportunity to enhance our visibility in one of the most important events in the industry,” he remarked. “We are proud to reaffirm our commitment to supporting the hospitality sector with comprehensive, high-quality services from subsidiaries like SHS Trading and Al-Hussam Food Services. These efforts are fully aligned with Saudi Arabia’s ambitious Vision 2030.”
Saudi Vision 2030 aims to diversify the Kingdom’s economy by expanding non-oil industries, including tourism and hospitality. The participation of SHS Trading and HFS at the Hotel & Hospitality Expo underscores their role in realizing this vision, as both companies are dedicated to providing innovative solutions that will elevate the guest experience and ensure the growth of the sector.
Strengthening Networks and Building Strategic Partnerships
M. Arch Mulham Khogeer, Vice President of the Hospitality Sector at SIAD Holding and CEO of Saja Hospitality Solutions, highlighted the strategic importance of the event. He remarked, “The expo provided an excellent platform to expand our network of partners and showcase the innovative solutions of SHS Trading, which are specifically designed to meet the evolving needs of the hospitality sector. Our offerings aim to enhance the guest experience across the Kingdom, contributing to the overall vision for the future of Saudi Arabia.”
As the Kingdom’s hospitality sector continues to expand, SHS Trading and HFS are well-positioned to meet the growing demand for high-quality services, with a keen focus on sustainability and innovation. Their participation in such high-profile events ensures they remain at the forefront of the industry, contributing to both the local economy and Saudi Arabia’s broader developmental goals.
A Growing Hospitality Sector in Saudi Arabia
The success of SHS Trading and Al-Hussam Food Services at the Hotel & Hospitality Expo reflects the broader trends in Saudi Arabia’s hospitality sector. With tourism becoming an increasingly vital part of the country’s economy, companies like SHS and HFS are central to the Kingdom’s plans to develop world-class infrastructure and services that will cater to both local and international visitors.
As Saudi Arabia continues to attract investments and global interest, the partnerships forged during such expos are invaluable. They not only enhance the Kingdom’s reputation in the global hospitality sector but also provide valuable opportunities for businesses to collaborate and innovate. This strategic vision is crucial as Saudi Arabia strives to be a leading destination for tourism and hospitality in the Middle East and beyond.
