Samsung to launch its own spatial computer to compete with Apple Vision Pro

Samsung, the world’s largest smartphone maker, is reportedly planning to enter the spatial computing market with its own mixed reality headset. The device, codenamed ‘Infinite’, is expected to launch in the second half of 2024, alongside the Galaxy Z Flip6 and Galaxy Z Fold6.

Spatial computing is a term that refers to the integration of digital content with the physical world, using technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI). Spatial computing enables users to interact with digital content in a way that feels natural and immersive, using inputs such as eyes, hands, and voice.

Samsung to launch its own spatial computer to compete with Apple Vision Pro
Samsung to launch its own spatial computer to compete with Apple Vision Pro

How will Samsung’s headset compare to Apple’s Vision Pro?

Apple, the world’s most valuable company, unveiled its first spatial computer, the Vision Pro, in June 2023. The device, which costs $3,499, is a standalone headset that features a sleek design, a high-resolution display system, and a custom Apple silicon chip. The Vision Pro runs on visionOS, a spatial operating system that allows users to access their favorite apps, create an infinite canvas, and transform their surroundings with stunning environments.

Samsung’s headset, on the other hand, is said to be powered by the Exynos 2200 chipset, which also powers the Galaxy S22 series. The device will run on Android, and will support compatible iPad and iPhone apps, as well as apps built for visionOS. Samsung will also use its own OLEDoS (OLED on Silicon) technology and camera sensors from Samsung LSI. The headset will be designed in collaboration with DigiLens, an American AR/XR technology company.

Samsung’s headset is expected to be priced between $1,000 and $2,000, making it more affordable than Apple’s Vision Pro. However, Samsung will also face competition from other players in the spatial computing market, such as Meta, Microsoft, Sony, and Snap.

Why is Samsung entering the spatial computing market?

Samsung has a history of adopting new technologies early and often, such as smartphones, smartwatches, and foldable phones. However, the company has been relatively quiet in the AR and VR space in recent years, after discontinuing its Gear VR and Odyssey Plus devices.

Samsung’s move into the spatial computing market could be seen as a strategic decision to diversify its product portfolio and tap into a growing and lucrative industry. According to a report by Grand View Research, the global AR and VR market size is expected to reach $1.27 trillion by 2030, growing at a compound annual growth rate of 42.9% from 2021 to 2030.

Samsung could also leverage its existing strengths in display, camera, and semiconductor technologies, as well as its large user base and ecosystem, to create a compelling and differentiated spatial computing experience for its customers.

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