Samsung Electronics, the global leader in the TV market for 17 years, has unveiled its latest innovation in display technology: the Micro LED. This technology promises to deliver unparalleled picture quality, brightness, contrast and colour with its ultra-small LEDs that are self-emissive and made from sapphire material.
What is Micro LED and How Does It Work?
Micro LED is a display technology that uses millions of micrometer-sized LEDs, each producing its own light and colour without the need for backlights or colour filters. The size of the LEDs for Micro LED is smaller than 50㎛, which is only 10% of typical LEDs for B2B products. The result is a brighter, sharper and more realistic display that captures the intricacies of the real world with unmatched precision.
Micro LED also offers exceptional durability and longevity, as the inorganic RGB of the self-emissive display ensures freedom from burn-ins and provides consistent brightness and picture quality for nearly 100,000 hours.
How Samsung Developed Micro LED
Samsung has been working on Micro LED technology for more than five years, overcoming many technical challenges and industry scepticism. The company has applied its state-of-the-art manufacturing excellence and decades of experience in the display industry to create what many consider the apex of display technology.
Samsung researchers used advanced technologies and stringent criteria to select only the highest-quality Micro LEDs that meet exacting standards for luminance, dispersion and rank. The superior quality of LED materials, combined with their consistent sizes, allow them to be arranged in a densely packed manner and deliver a truly exceptional viewing experience.
What are the Features and Benefits of Micro LED?
Samsung’s Micro LED offers many features and benefits that make it stand out from other display technologies. Some of them are:
- Monolith Design: The Micro LED has a sleek and minimalistic design that blends with any home décor style, thanks to its invisible bezel and no-gap slim edges. Additionally, Ambient Mode+ lets consumers turn it into an art display wall for an unforgettable, immersive experience.
- Micro Contrast: The Micro LED achieves a contrast ratio of 1,000,000:1, which is 10 times higher than conventional displays. This means that it can display the finest details in both bright and dark scenes with stunning clarity.
- Micro Colour: The Micro LED reproduces colours with 100% DCI-P3 colour gamut, which is the standard for digital cinema. This means that it can display colours that are true to life and vivid, even in bright environments.
- Micro HDR: The Micro LED supports HDR10+ adaptive format, which optimizes the brightness and contrast of each scene according to the ambient light conditions. This means that it can deliver the best HDR performance regardless of the viewing environment.
- Micro AI Processor: The Micro LED features a powerful AI processor that uses deep learning algorithms to analyze and optimize the content quality. This means that it can upscale any content to 4K resolution with enhanced details, sharpness and noise reduction.
How to Experience Micro LED
Samsung has launched its ultra-luxurious Micro LED in India with a screen size of 110 inches. It is available at select retail stores in India and on Samsung.com at a price of INR 1,14,99,000. Consumers who want to experience the pinnacle of display technology can visit these stores or order online.
Samsung has also announced plans to produce smaller sizes of Micro LED TVs in 2022, such as 89-inch, 101-inch and 114-inch models. These will be manufactured in South Korea and will compete with OLED TVs in the premium market segment.
