Ubisoft, the maker of popular video games such as Assassin’s Creed and Rainbow Six Siege, is collaborating with Immutable, a crypto infrastructure and gaming company, to create a new Web3 gaming experience that will offer digital ownership to players. The project aims to leverage the potential of blockchain technology and non-fungible tokens (NFTs) to enhance the gaming industry.
Web3 gaming is a term that refers to the use of decentralized technologies such as blockchain, smart contracts, and NFTs to create gaming experiences that are more open, transparent, and user-centric. Web3 gaming enables players to have true ownership and control over their digital assets, such as in-game items, characters, and currencies, and to benefit from the value they create in the gaming ecosystem.
Web3 gaming also allows for more interoperability and composability between different games and platforms, as well as more innovation and experimentation from developers and creators. Web3 gaming is seen as the next evolution of the gaming industry, following Web1 (the era of static websites and content) and Web2 (the era of dynamic and interactive websites and applications).
Why Ubisoft and Immutable?
Ubisoft and Immutable are both leaders in their respective fields, and have a shared vision of creating a more immersive and engaging gaming experience for players. Ubisoft is one of the largest and most successful video game publishers in the world, with a portfolio of iconic franchises such as Assassin’s Creed, Far Cry, Just Dance, and Tom Clancy’s. Ubisoft has also been exploring the potential of blockchain and NFTs for gaming, and has launched several initiatives such as Ubisoft Entrepreneurs Lab, Ubisoft Quartz, and Ubisoft Strategic Innovation Lab.
Immutable is the company behind Immutable X, a layer-2 blockchain solution that enables fast, cheap, and carbon-neutral transactions for NFTs. Immutable X is powered by Ethereum, the leading smart contract platform, and supports various standards and protocols for NFTs, such as ERC-721, ERC-1155, and EIP-2981. Immutable X is also the platform of choice for several popular blockchain games, such as Gods Unchained, Guild of Guardians, and Illuvium.
What to Expect from the Partnership?
The partnership between Ubisoft and Immutable is expected to produce a new gaming experience that will further unlock the potential of Web3. The details of the project are still under wraps, but the partners have hinted that it will involve digital ownership, NFTs, and Immutable X. Nicolas Pouard, the VP of Ubisoft Strategic Innovation Lab and the leader of Ubisoft’s blockchain initiatives, said in a statement that he believes that Immutable offers seamless integrations for game developers to add crypto elements to their projects. He also said that he is excited to work with Immutable to create a new gaming experience that will empower players and creators.
Robbie Ferguson, the co-founder of Immutable, also expressed his enthusiasm for the partnership, saying that he is honored to work with Ubisoft, one of the most respected and innovative gaming companies in the world. He also said that he is looking forward to creating a Web3 gaming experience that will showcase the benefits of blockchain and NFTs for gaming.
The partnership between Ubisoft and Immutable is a significant milestone for the Web3 gaming industry, as it signals the growing interest and adoption of blockchain and NFTs by mainstream gaming companies. The partnership also promises to deliver a new gaming experience that will delight and inspire players and creators alike.
