Spectalix is a startup that offers a user-generated content (UGC) video platform for content app publishers, such as broadcasters, sports clubs and leagues, music labels, consumer brands, e-learning and more. The platform allows the app publishers to invite their users to insert themselves or their friends in video clips of the publisher’s talents or players, creating personalized and engaging content that can be shared on social media.
Spectalix’s core technology: real-time video-on-video compositing for mobile
The core technology behind Spectalix’s platform is based on a super-compact segmentation neural network (NN), which recognizes multiple people and other moving objects from every angle or position, segments them in real-time and then places them into another video clip, either as superimposed foreground or as background.
The network is specialized in full-body recording and is optimized to run on limited computing capabilities of mid-range mobile chipsets and devices, thanks to a patent pending method which combines the NN with highly parallelized computer vision algorithms that increase the overall performance. Spectalix segmentation is done on real-time captured video, in full HD and 30fps. It is 100% software based, cross platform and requires only a single 2D camera (no need for depth data and hardware sensors).
Spectalix’s value proposition: turning fans into influencers
Spectalix’s platform aims to provide several benefits for both the app publishers and the users:
- Reclaim user traffic and increase app value: By integrating Spectalix’s platform into their own apps, the app publishers can retain their users within their own ecosystem, instead of losing them to external platforms like TikTok or Instagram. The users can also enjoy a more immersive and interactive experience with the content they love, increasing their loyalty and retention.
- Introduce fans to an innovative, easy-to-use, engagement tool: Spectalix’s platform allows the users to create fun and creative videos with their favorite talents or players, such as celebrating with them after scoring a goal or a touchdown, singing or playing a song alongside them, reenacting a scene of a TV show or receiving an interactive shoutout from them. The users can then share their composed clips on social media, generating buzz and exposure for the app publishers and themselves.
- Drive new fans to the app, as users who are exposed to shared clips on social media will want to try it out themselves: Spectalix’s platform creates a viral loop of user acquisition, as every shared clip acts as a word-of-mouth advertisement for the app publishers. The viewers who see the clips on social media will be curious and interested to try out the platform themselves, creating a snowball effect of new users.
- Access new user data with a trackable link for every video produced, shared and watched: Spectalix’s platform provides valuable insights and analytics for the app publishers, as they can track the performance and engagement of every video produced, shared and watched by the users. The app publishers can also collect user data such as preferences, behavior and feedback, which can help them improve their content strategy and monetization.
- Create new revenue streams through selling the activity to advertisers and sponsors: Spectalix’s platform opens up new opportunities for revenue generation for the app publishers, as they can sell the activity to advertisers and sponsors who want to reach their target audience. The app publishers can also offer premium features or content to the users who want to enhance their videos or access exclusive clips.
Spectalix’s market potential: tapping into the growing demand for UGC video content
Spectalix’s platform taps into the growing demand for UGC video content, which is driven by several factors:
- The rise of social media platforms that focus on short-form video content, such as TikTok, Instagram Reels and YouTube Shorts. These platforms have attracted billions of users who consume and create UGC video content on a daily basis.
- The popularity of live streaming platforms that enable real-time interaction between content creators and viewers, such as Twitch, Facebook Gaming and YouTube Live. These platforms have created a new form of entertainment and community building that appeals to younger generations.
- The impact of the COVID-19 pandemic that has accelerated the adoption of digital media and entertainment, as people seek more ways to stay connected and entertained while staying at home. The pandemic has also increased the demand for personalized and authentic content that reflects the reality and emotions of people during these challenging times.
According to a report by Grand View Research
Spectalix’s challenges: competing with established players and ensuring quality control
Spectalix’s platform faces several challenges in its quest to become a leader in the UGC video space:
- Competing with established players that have a large and loyal user base, such as TikTok, Instagram and YouTube. These platforms have a strong brand recognition and network effect that make it hard for new entrants to gain traction and market share.
- Ensuring quality control and moderation of the user-generated content, as some users may create inappropriate or offensive content that can harm the reputation and image of the app publishers and their talents or players. Spectalix’s platform includes a backend system that allows the app owners to manage all professional content uploads, as well as moderate videos created by the users, both manually and automatically. However, this may not be enough to prevent all potential issues and risks that may arise from user-generated content.
- Protecting the intellectual property rights and privacy of the app publishers and their talents or players, as some users may misuse or abuse the content or data provided by the platform. Spectalix’s platform requires the app publishers to obtain the consent and permission of their talents or players before using their video clips for the platform. However, this may not be sufficient to prevent all possible violations or infringements that may occur from user-generated content.
Spectalix is a startup that aims to revolutionize the UGC video space by offering a platform that allows app publishers to turn their fans into influencers. The platform leverages a cutting-edge technology that enables real-time video-on-video compositing for mobile, creating personalized and engaging content that can be shared on social media. The platform also provides several benefits for both the app publishers and the users, such as increasing user traffic and app value, introducing an innovative and easy-to-use engagement tool, driving new fans to the app, accessing new user data and creating new revenue streams. However, the platform also faces several challenges, such as competing with established players, ensuring quality control and moderation of user-generated content, and protecting the intellectual property rights and privacy of the app publishers and their talents or players.
