Saudi Arabia Entices with Cinematic Tourism Campaign

Saudi Arabia has launched an ambitious new tourism campaign titled “This Land is Calling,” aimed at attracting international visitors to explore its rich cultural heritage and modern attractions. The campaign, which features a captivating video showcasing the country’s diverse landscapes and historical sites, is part of Saudi Arabia’s broader strategy to position itself as a premier global tourist destination. With a goal of welcoming 150 million tourists by 2030, the campaign highlights the unique experiences that Saudi Arabia has to offer, from ancient ruins to futuristic cities.

The “This Land is Calling” campaign takes viewers on a visual journey through Saudi Arabia’s most iconic and lesser-known destinations. The campaign’s centerpiece is a nearly two-minute video that follows a solo female traveler as she explores the country’s diverse landscapes. From the rolling dunes of the desert to the vibrant coral reefs of the Red Sea, the video showcases the breathtaking beauty and cultural richness of Saudi Arabia.

The video also highlights the country’s modern advancements, featuring futuristic skyscrapers and luxury seaside resorts. This blend of ancient and modern elements is designed to appeal to a wide range of travelers, offering something for everyone. The campaign emphasizes that Saudi Arabia is a land of firsts, inviting visitors to be among the first to experience its unique attractions.

The campaign’s visual storytelling is complemented by a powerful narrative that celebrates the spirit of adventure and discovery. The female protagonist’s journey is a metaphor for the broader experience that awaits travelers in Saudi Arabia. Her words, “I was the first, but I won’t be the last,” serve as a call to action, encouraging others to embark on their own journeys of exploration.

Promoting Cultural Heritage and Modern Attractions

One of the key themes of the “This Land is Calling” campaign is the promotion of Saudi Arabia’s rich cultural heritage. The campaign highlights the country’s ancient sites, such as the UNESCO World Heritage Site of Hegra, which offers a glimpse into the region’s storied past. Visitors are invited to explore these historical treasures and learn about the civilizations that once thrived in the Arabian Peninsula.

In addition to its cultural heritage, the campaign also showcases Saudi Arabia’s modern attractions. The video features scenes of bustling cities, luxury resorts, and state-of-the-art entertainment venues. This juxtaposition of old and new is intended to demonstrate the country’s rapid transformation and its ambition to become a leading global tourist destination.

The campaign also emphasizes the warmth and hospitality of the Saudi people. The female protagonist’s interactions with locals highlight the welcoming nature of Saudi society, dispelling misconceptions and inviting visitors to experience the country’s renowned hospitality firsthand. This focus on people-to-people connections is a key element of the campaign, reinforcing the message that Saudi Arabia is a destination for all.

Aiming for Global Tourism Leadership

Saudi Arabia’s “This Land is Calling” campaign is part of a broader strategy to position the country as a leader in global tourism. The campaign is being launched across major international markets, including the United Kingdom, France, Italy, Germany, and the United States. By targeting these key markets, Saudi Arabia aims to attract a diverse range of visitors and achieve its ambitious tourism goals.

The campaign is anchored in insights from visitors to Saudi Arabia, showcasing the depth and breadth of experiences available in the country. From nature and adventure to culture and entertainment, the campaign highlights the variety of attractions that make Saudi Arabia a compelling destination. This comprehensive approach is designed to appeal to different types of travelers, from adventure seekers to history enthusiasts.

The Saudi Tourism Authority has set an ambitious goal of attracting 150 million tourists by 2030. The “This Land is Calling” campaign is a crucial step towards achieving this target, leveraging the power of cinematic storytelling to capture the imagination of potential visitors. By showcasing the unique blend of ancient heritage and modern innovation, the campaign aims to position Saudi Arabia as a must-visit destination on the global tourism map.

Leave a Reply

Your email address will not be published. Required fields are marked *