Kim Kardashian, the reality TV star and entrepreneur, has announced a new venture for her shapewear brand Skims: a line of products for men. The collection, which will launch on Thursday, October 26, 2023, features briefs, undershirts, boxers, and leggings in various fabrics and sizes. The men’s line is a major milestone for Skims, which has been valued at $4 billion and has become a popular choice for women seeking comfortable and inclusive underwear and apparel.
Skims for Men: What to Expect
The men’s line will offer three collections made from different fabrics: cotton, stretch, and sport. The cotton collection is designed for everyday comfort and breathability, while the stretch collection is made from a smooth and supportive material that adapts to the body. The sport collection is ideal for active lifestyles, as it provides compression and moisture-wicking properties.
The prices for the men’s products range from $16 to $54 depending on the item. The sizes also reflect Skims’ commitment to body positivity and diversity, as they stretch from extra small to 5X. Skims said that men already account for more than 10% of its existing customer base, and that the new line is a response to the demand for solutions-oriented underwear and apparel for men.
Skims for Men: The Celebrity Endorsements
To promote the new line, Skims has enlisted three high-profile athletes to be the face of the collection: San Francisco 49ers player Nick Bosa, Brazilian soccer superstar Neymar Jr., and NBA player Shai Gilgeous-Alexander. The trio will appear in a campaign that showcases the versatility and functionality of the men’s products.
Kim Kardashian said that she was thrilled to work with the athletes, who are fans of Skims and embody the brand’s values. She also said that she was inspired by her husband Kanye West, who has been supportive of her business endeavors and has helped her with the design process.
Skims: The Success Story
Skims was launched by Kim Kardashian in 2019 as a shapewear brand that aims to provide solutions for every body. The brand has since expanded into other categories, such as loungewear, sleepwear, maternity wear, and swimwear. Skims has also collaborated with celebrities such as Paris Hilton, Rumer Willis, and Addison Rae.
Skims has been praised for its inclusivity, quality, and innovation. The brand offers a wide range of sizes, colors, and styles that cater to different needs and preferences. The brand also uses cutting-edge technology and materials to create products that are comfortable, durable, and flattering.
Skims has also achieved impressive financial results. The brand was valued at $4 billion in August 2023 after securing a $154 million investment from Thrive Capital. The brand also reported $300 million in revenue in 2020 and expects to double that figure in 2021.
Skims is reportedly considering an initial public offering (IPO) in the near future, although nothing has been officially announced. The expansion into menswear could be a possible prelude to an IPO, as it could boost the brand’s growth potential and market share.