ARRI is a renowned name in the film industry, known for its high-quality cameras and lenses that have been used in countless productions. But what is the philosophy behind ARRI cameras and how do they achieve cinematic excellence? In this article, we will explore some of the aspects that make ARRI cameras stand out from the crowd.
ARRI was founded in 1917 by two filmmakers, August Arnold and Robert Richter, who wanted to create their own equipment for making movies. They started by producing film projectors and cameras, and soon expanded to other areas such as lighting, sound, and post-production. ARRI has always been at the forefront of innovation, introducing the first reflex mirror shutter in 1937, the first 35mm camera with a rotating mirror shutter in 1952, and the first digital camera with a 35mm sensor in 2005.
ARRI has also been involved in many landmark films, such as Metropolis (1927), Citizen Kane (1941), Lawrence of Arabia (1962), Star Wars (1977), The Lord of the Rings (2001-2003), Gravity (2013), and The Revenant (2015). ARRI cameras have won numerous awards, including 19 Oscars for Best Cinematography.
The Technology of ARRI
ARRI cameras are known for their reliability, versatility, and performance. They offer a range of options for different formats, resolutions, frame rates, and workflows. ARRI cameras use proprietary sensors that are designed to capture the highest quality images with natural colors, high dynamic range, and low noise. ARRI sensors are also compatible with a wide variety of lenses, including anamorphic, spherical, and vintage lenses.
ARRI cameras also have advanced features that enhance the creative possibilities for filmmakers. For example, the ALEXA 65 camera has a 65mm sensor that can capture stunning details and depth of field. The ALEXA Mini LF and ALEXA LF cameras have large-format sensors that can create immersive and cinematic images. The ALEXA SXT and ALEXA Mini cameras have in-camera ARRIRAW recording, which preserves the raw data from the sensor for maximum flexibility in post-production. The AMIRA camera has a documentary-style design that allows for fast and agile shooting. The ALEXA 65, ALEXA LF, ALEXA Mini LF, and ALEXA Mini cameras also have built-in wireless video transmission and camera control.
The Philosophy of ARRI
ARRI cameras are not just products, but tools for storytelling. ARRI believes that the camera should serve the vision of the filmmaker, not the other way around. ARRI cameras are designed to be intuitive, user-friendly, and adaptable to different situations and styles. ARRI cameras are also built to last, with robust and durable materials that can withstand harsh environments and rigorous use. ARRI cameras are not only functional, but also beautiful, with a sleek and elegant design that reflects the craftsmanship and quality of the brand.
ARRI cameras are also part of a larger ecosystem that supports the entire filmmaking process. ARRI offers a comprehensive range of services and solutions, such as lenses, lighting, accessories, rental, service, training, and post-production. ARRI also collaborates with other industry partners, such as Atomos, Codex, and RED, to ensure compatibility and interoperability. ARRI also listens to the feedback and needs of the filmmaking community, and constantly strives to improve and innovate its products and services.
ARRI cameras are more than just cameras, they are expressions of art and passion. ARRI cameras are the result of a century of experience, expertise, and excellence. ARRI cameras are the choice of filmmakers who want to create cinematic masterpieces.
