Institut Esthederm, a leading French skincare brand, has launched a new product that claims to be the ultimate solution for age management. The Age Proteom Advanced Serum is a cellular longevity serum that protects and strengthens the skin’s proteome, the complete set of proteins that are essential for skin health and youthfulness.
The proteome is the collection of all the proteins that are present in a cell, tissue, or organism. Proteins are the building blocks of life, and they perform various functions such as DNA repair, collagen synthesis, and elastin production. Proteins are also responsible for the appearance and quality of the skin, such as its firmness, elasticity, radiance, evenness, and density.
However, proteins are vulnerable to damage from external factors such as UV rays, pollution, stress, and lifestyle habits. When proteins are damaged, they lose their function and structure, and they accumulate in the cells as toxic waste. This process is called carbonylation, and it is the main biological cause of skin aging.
How does Age Proteom protect the proteome?
Age Proteom is the result of a groundbreaking collaboration between Jean-Noël Thorel, the founder of NAOS Company, the visionary behind renowned skincare brands such as Institut Esthederm, Bioderma and Etat Pur, and Professor Miroslav Radman, a geneticist and founder of MedILS, a research institute dedicated to cell longevity.
The two scientists discovered that the secret of longevity lies not in the integrity of the DNA, but in the resilience of the proteome, which is protected by specific molecules called antioxidant chaperones. Antioxidant chaperones are biological shields that prevent protein damage and degradation, and they are found in quasi-immortal microorganisms that can regenerate indefinitely, even under extreme conditions.
Age Proteom is the first and only serum that contains an extract of snow bacteria, a microorganism that is ultra-resistant to UV, cold, and oxidative stresses. This extract mimics the action of antioxidant chaperones, and it protects and strengthens the skin’s proteome, ensuring its long-term preservation and function.
What are the benefits of Age Proteom?
Age Proteom is clinically proven to slow down skin aging by 49%, and to reduce all five visible signs of aging: wrinkles, firmness, radiance, evenness, and density. It is suitable for all skin types and ages, and it can be used as a preventive or corrective treatment. It is also a perfect complementary care to all aesthetic medicine procedures, as it boosts their effects and prolongs their results.
According to the clinical studies, 83% of the users saw their skin was firmer and wrinkles were reduced after 28 days of using Age Proteom. The skin also looked more radiant, even, and dense. Better protected, the skin recovered more quickly and looked regenerated.
How to use Age Proteom?
Age Proteom is a serum that can be applied morning and evening, before the usual skincare routine. It has a light and fluid texture that penetrates quickly into the skin, leaving it soft and smooth. It has a subtle and fresh fragrance that enhances the sensory experience.
Age Proteom is available in a 30 ml bottle, and it retails for €95. It can be found at Institut Esthederm’s official website, as well as at selected pharmacies and beauty salons.
Age Proteom is the latest innovation from Institut Esthederm, a brand that has been dedicated to skin health and beauty for over 40 years. By combining cutting-edge biotechnology with patented active ingredients, Institut Esthederm offers effective and personalized solutions for every skin need and concern.