Vivo Energy has completed the acquisition of TotalEnergies Marketing Jordan, opening its first market beyond Africa and bringing the Engen retail brand to the Middle East. The transaction, first signed in November 2025, transfers 100% of the Jordanian unit, including around 180 service stations and its commercial fuels and lubricants operations. Vivo Energy now runs roughly 4,200 service stations across 29 markets, with the Jordan deal bringing around 180 stations into the fold. The deal also carries Vivo Energy’s stated operating model of empowered local management into a non-African market for the first time.
Beyond Africa, Into the Middle East
Vivo Energy ran its station network entirely from African markets until July 1. The Jordan acquisition adds a Middle East market to the group for the first time, taking the company’s reported market count to 29 markets. The unit that came with the deal brings around 180 service stations and a commercial fuels and lubricants book alongside them. Stan Mittelman, Group CEO, called the close “an important milestone” for a company expanding “beyond Africa into Jordan.” The brand swap on the canopy will run for several months, the company said.
The deal adds a country to a network that, up to that point, was African-only. Vivo Energy’s playbook has been to absorb fuel and lubricants networks and run them through local management teams. Jordan is the first market where the company takes over a complete retail network. The transition has been in motion since the November 2025 agreement.
- Around 4,200 service stations across 29 markets after the close
- Around 180 Jordan stations added by the deal
- Engen brand now in 13 of Vivo Energy’s markets
- First non-African market in the group’s history
- Transaction closed on 1 July 2026
What Came With the Deal
The asset Vivo Energy bought is a fuel retail and lubricants operation centred on around 180 service stations across Jordan. Engen, the company’s owned retail brand, will replace TotalEnergies on the signage across the network over the coming months. Engen will progressively take over the forecourt identity from the TotalEnergies brand.
TotalEnergies itself built that network under its own forecourt identity in Jordan. Vivo Energy has framed the deal as a straightforward change of ownership. Employees, dealer contracts and customer relationships carry over unchanged, the announcement said. The transition will be staged across the network.
The new branding will hit the forecourts in stages. Pumps, canopies and the wider forecourt signage are all due to be switched under the Engen label over time. The swap is the public side of a wider integration that has been under way since the November 2025 agreement.
Engen and the South African Anchor
The brand taking over the forecourts in Jordan is Engen, Vivo Energy’s wholly owned retail label. In South Africa, Engen runs the country’s number one fuel brand. A network of over 1,000 Engen service stations there sells one in every four litres of fuel in the country. Engen is now present in 13 of Vivo Energy’s 29 markets after the Jordan close. Jordan is the first market where Engen will operate outside Africa.
The TotalEnergies canopy signage is the visible surface of the brand swap. The existing network will keep running under new ownership while the swap is staged. The work has already been under way since the November 2025 agreement was signed.
| Network benchmark | Engen in South Africa | Vivo Energy Jordan |
|---|---|---|
| Service stations | over 1,000 | around 180 |
| Fuel market position | number one fuel brand (one in every four litres sold) | new entrant under a new brand |
Continuity Pledge, New Local Chief
Vivo Energy has put a long-serving company hand in charge of the Jordan transition. Adel Saadallah has been appointed Managing Director of Vivo Energy Jordan. He has been with the company since it was founded, the announcement said. His appointment brings a company insider to lead a non-African transition.
Vivo Energy’s stated model is to leave each market to a local management team. Saadallah’s appointment signals that the same playbook carries into Jordan.
I am genuinely proud to be appointed to lead Vivo Energy’s business in Jordan, as we expand into this new market. I have been part of Vivo Energy since the company was founded and have seen first-hand how our model creates businesses that last.
Saadallah has set out a continuity-first approach in the announcement. He has committed to keeping staff, dealer agreements and customer contracts in place through the change of ownership, the group said. Saadallah, named Managing Director of Vivo Energy Jordan, gave those remarks in the group’s July 1 acquisition announcement.
He has framed the change as a brand swap at the surface, with operations unchanged. The dealer network, the customer base and the headcount all stay the same through the move. Those forecourts have run under the TotalEnergies brand until the 1 July closing. Vivo Energy has not announced any dealer contract changes in the announcement.
Why 2026 Is a Year to Land in Jordan
The deal closes in a year Jordan is framing as a national moment. Vivo Energy is leaning on that timing in its announcement. Saadallah has singled out 2026 as a “year of pride” for the Kingdom, and the company has pledged to fold that pride into its Jordan programmes.
Vivo Energy’s pitch is built on community-led programming in Jordan. The Engen brand itself sits inside that frame, with customer service and local community programmes, the group says. The framing runs through community-led programme work. Three drivers sit behind the timing of the entry.
- Jordan’s 80th Independence Day anniversary in 2026
- Jordan national team’s first ever FIFA World Cup appearance in 2026
- Market fundamentals described by Mittelman as strong
From Announcement to Closing
The Jordan deal was first signed in November 2025. The agreement was a Share Purchase Agreement under which Vivo Energy committed to acquire 100% of the Jordanian unit from TotalEnergies. The two parties then worked on regulatory approvals and the conditions precedent that had to be cleared before closing.
The closing came on 1 July 2026, after all the conditions precedent had been fulfilled. Vivo Energy’s July 1 statement confirmed all required regulatory approvals for the deal.
The Jordan close marks the start of the integration phase. Engen signage will start to replace TotalEnergies on the pumps first, the announcement said. The wider integration work will run in parallel with the brand swap, per the same statement. Saadallah has been named to lead the operational handover from the Jordan side.
No closing price for the unit has been published by either side. The press statement did not break out a deal value separately. Vivo Energy has not yet scheduled public reporting on the integration work.
- November 2025: Share Purchase Agreement signed for the 100% acquisition of TotalEnergies Marketing Jordan.
- Following the agreement: parties work to secure regulatory approvals and clear conditions precedent.
- 1 July 2026: transaction closes; Vivo Energy Jordan formally takes over the around-180-station network.
- From July 2026 onwards: Engen signage gradually replaces TotalEnergies at the forecourts over the coming months.
