TikTok Ads Increase Brand Awareness and Consideration
One of the key findings of the study is that TikTok ads can significantly increase brand awareness and consideration for CPG brands, especially among younger consumers. According to the report, TikTok ads can generate up to 4.5 times more brand awareness and 2.8 times more brand consideration than the average of other social media platforms.
The report also highlights some of the factors that make TikTok ads more effective in building brand awareness and consideration. These include:
- The immersive and full-screen format of TikTok videos, which capture the attention of the viewers and create a memorable impression.
- The creative and authentic content of TikTok videos, which showcase the personality and values of the brands and resonate with the viewers’ emotions and interests.
- The interactive and participatory nature of TikTok videos, which encourage the viewers to engage with the brands and join the conversation.
TikTok Ads Influence Purchase Intent and Sales Lift
Another important finding of the study is that TikTok ads can also influence purchase intent and sales lift for CPG brands, especially among new or lapsed buyers. According to the report, TikTok ads can generate up to 2.3 times more purchase intent and 1.7 times more sales lift than the average of other social media platforms.
The report also explains some of the reasons why TikTok ads can drive more purchase intent and sales lift for CPG products. These include:
- The informative and educational content of TikTok videos, which demonstrate the features and benefits of the products and provide useful tips and hacks for the viewers.
- The influential and trustworthy content of TikTok videos, which leverage the power of user-generated content (UGC) and influencer marketing to showcase the real-life experiences and recommendations of the products.
- The fun and entertaining content of TikTok videos, which create a positive association and a sense of enjoyment for the products and inspire the viewers to try them out.
TikTok Ads Offer a Unique Opportunity for CPG Brands
The report concludes that TikTok ads offer a unique opportunity for CPG brands to reach and engage their target audiences, especially the younger and more digitally savvy consumers. The report states that TikTok ads can help CPG brands to:
- Build a strong and distinctive brand identity and personality, which can differentiate them from the competition and increase their relevance and appeal.
- Create a loyal and engaged community of fans and advocates, which can amplify their brand awareness and word-of-mouth and foster long-term relationships and retention.
- Drive more conversions and sales, which can boost their market share and revenue and enhance their return on investment (ROI).
The report also provides some best practices and tips for CPG brands to optimize their TikTok ads and maximize their performance. These include:
- Aligning the content and tone of the ads with the platform and the audience, which can ensure a natural and seamless fit and avoid disrupting the user experience.
- Leveraging the creative tools and features of the platform, such as filters, stickers, music, and hashtags, which can enhance the quality and attractiveness of the ads and increase their engagement and virality.
- Testing and experimenting with different formats, lengths, and messages of the ads, which can help to identify the most effective and efficient combinations and optimize the results.