Developer eyes $142 million in sales from new 6th of October City launch, targeting partial sell-out by end of 2025
Egypt’s Westway Developments is going all in on West Cairo with a bold new launch—one that mixes offices, clinics, retail, and serviced apartments in a space no bigger than a couple of football fields. Backed by a $61 million investment, the project could be the developer’s most lucrative yet.
The company, already juggling half a dozen projects across the country, is putting down roots in the 6th of October City. Their goal? Deliver the project by 2028, and pocket nearly $142 million in sales while they’re at it.
A Compact Footprint with Big Sales Ambitions
The new project will sprawl across 15,000 square meters—roughly the size of two city blocks—but the ambitions stitched into its blueprint are much larger.
Westway’s CEO Mohamed Fawzy is confident the numbers will add up.
He says they’re aiming to sell 40% of the units by the end of Q4 2025. And judging by how the Cairo real estate market’s been moving lately, that’s not a long shot.
The concept? A mixed bag of:
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Retail shops
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Office space
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Private clinics
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Serviced apartments for rent or short stays
That mix has been a hit across Cairo lately, especially in fast-growing satellite cities like 6th of October and Sheikh Zayed.
What’s Fueling the Demand in 6th of October?
It’s not just location hype.
6th of October City has quietly become one of Greater Cairo’s most in-demand zones, thanks to better infrastructure, private universities, and rising middle-class interest in suburban living.
Some key drivers include:
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Booming population: With Cairo pushing 22 million residents, suburban spillover is inevitable.
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Higher-end migration: Wealthier Egyptians are steadily moving west, away from downtown congestion.
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Infrastructure spend: New roads, bridges, and transit projects in West Cairo are pulling investors in fast.
“The appetite for mixed-use communities is clearly rising, especially when it blends convenience with modern living,” said real estate analyst Hany El Sherif, based in Giza. “People want to live, work, and get healthcare all within walking distance.”
Developer’s Portfolio Strategy Is Getting Sharper
Westway isn’t putting all its eggs in one basket.
Fawzy confirmed that the company currently has six projects in motion—across residential, commercial, medical, and hospitality sectors. Their broader portfolio strategy is to lean into diversification while responding to local demand trends.
This year alone, Westway is targeting EGP 4 billion (around $80 million) in sales from its active projects.
They’ve also started pivoting toward more integrated developments rather than standalone buildings. That strategy seems to be paying off.
Here’s a quick snapshot of Westway’s 2025 project pipeline:
| Segment | No. of Projects | Targeted Revenue (EGP) |
|---|---|---|
| Residential | 2 | 1.5 billion |
| Commercial | 2 | 1.2 billion |
| Medical | 1 | 700 million |
| Hospitality | 1 | 600 million |
Timeline Looks Tight — But Not Impossible
Delivering a full-fledged mixed-use development within three years in Egypt isn’t a cakewalk. Between permitting delays, financing shifts, and supply chain bottlenecks, it’s not uncommon for delivery timelines to stretch by a year—or two.
Still, Westway is bullish.
Fawzy says they’ve already locked in core contractors and hope to break ground before the end of this year. By mid-2026, the structural skeleton should be up.
One executive familiar with Westway’s past projects says their pace “is fast, but not reckless.”
There’s also a small wildcard in play—Egypt’s construction sector has faced price volatility, especially for imported materials like steel and glass. But with the Egyptian pound hovering near 49 to the dollar, costs are becoming more predictable.
Just don’t expect the path to be perfectly smooth.
Sales Push Begins Before Concrete’s Even Set
Pre-sales will likely start before the end of September 2025.
And that’s not unusual. In Egypt’s real estate market, projects often go on sale before construction crews even break ground. Developers typically offer staged payments and early-buyer discounts to hook demand.
Westway’s goal to sell 40% of its units by Q4 2025 suggests they’re confident in early interest.
Fawzy hinted at a few potential sweeteners:
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Flexible installment plans (up to 7 years)
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Early-bird price discounts of 10-15%
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Guaranteed leaseback options for serviced apartments
One real estate broker in 6th of October, who asked not to be named, said, “It’ll sell if the pricing is smart. People are hungry for investment units right now. Especially ones that can start generating rental income quickly.”
Big Picture: Developers Are Betting Heavily on Mixed-Use
This move by Westway is part of a wider trend sweeping through Egypt’s property market—developers are ditching pure-play residential towers for more versatile projects.
Why? Because mixed-use developments spread risk and create multiple income streams. A clinic downstairs, an apartment upstairs, and a Starbucks around the corner—that’s what the market wants right now.
Plus, investors are seeing higher yield returns on commercial and serviced assets compared to traditional housing.
According to Colliers International, Cairo’s prime commercial occupancy rates in 2024 hit 86%, while serviced apartments across Sheikh Zayed and 6th of October maintained an average daily occupancy above 72%.
That’s nothing to sneeze at.
