Peach & Lily, a leading brand in the K-beauty industry, has reached two impressive milestones this month. The brand, founded by Alicia Yoon in 2018, is celebrating its fifth anniversary and approaching $100 million in combined net sales with its sister brand Peach Slices, according to industry sources.
How Peach & Lily Became a K-Beauty Pioneer
Peach & Lily started as an e-commerce platform that introduced Korean beauty trends and products to the U.S. market. Yoon, who has severe eczema and a passion for skin care, wanted to create a platform that offered effective and gentle products for all skin types and concerns. She also wanted to educate consumers on how to achieve healthy and radiant skin holistically.
In 2023, Peach & Lily launched its own prestige brand, featuring products like the Glass Skin Refining Serum, which became a bestseller and sparked the glass skin movement. The serum, which sells for $39, has sold out 12 batches and had a 25,000-person waitlist after launch. The brand also offers other products that target various skin issues, such as the Power Calm Hydrating Gel Cleanser, the Wild Dew Treatment Essence, and the Matcha Pudding Antioxidant Cream.
In 2024, Peach & Lily introduced Peach Slices, a mass brand that focuses on acne prevention and treatment. Peach Slices is sold at Walmart and CVS Pharmacy, making K-beauty more accessible and affordable for consumers. The brand features products like the Acne Spot Dots, which are hydrocolloid patches that help heal pimples faster and prevent scarring.
How Peach & Lily Plans to Expand Its Business
With the support of Sandbridge Capital, which took a minority stake in the business in 2020, Peach & Lily is looking to expand its business internationally, especially in Europe. Yoon said that the brand has a tight distribution and a tight SKU count, which means there is a lot of room for growth.
The brand is also planning to create more experiential offerings for its loyal community, which accounts for over 65 percent of its sales last year. Yoon said that the brand wants to engage with its customers in real life and provide them with more education and inspiration.
Peach & Lily is also committed to innovation and product development. The brand recently launched its Copper Peptide Pro Serum, which is designed to tackle fine lines and wrinkles. Yoon said that the brand always uses carefully curated ingredients that work synergistically together to deliver results.
Why Peach & Lily Stands Out in the K-Beauty Industry
Peach & Lily is not just another K-beauty brand. It is a brand that has a clear vision and mission: to provide powerful, active skin care that is made gentle for all. The brand also has a unique approach to K-beauty, blending natural ingredients and efficacy with a modern and refreshing style.
Peach & Lily is also a brand that has earned the trust and respect of its customers and the industry. The brand has won several awards and accolades, such as the Allure Best of Beauty Award, the Glamour Beauty Award, and the WWD Beauty Inc Award. The brand has also been featured in various media outlets, such as Vogue, Elle, Harper’s Bazaar, and Forbes.
Peach & Lily is not only a successful business, but also a positive force in the beauty industry. The brand has empowered millions of customers to achieve their skin goals and feel confident in their own skin. The brand has also contributed to the social good by donating products to frontline workers during the COVID-19 pandemic and supporting various causes such as Black Lives Matter and Stop Asian Hate.
Peach & Lily is more than just a K-beauty brand. It is a beauty phenomenon.
