In a landmark move for the Saudi gaming industry, NEOM Media Industries and Fahy Studios have inked a pioneering publishing deal with the global video game developer and publisher, Kwalee. This collaboration, facilitated by NEOM’s Level Up Accelerator program, is set to catapult Saudi’s gaming sector onto the world stage, marking a significant stride in the kingdom’s content creation ambitions.
The partnership between NEOM and Fahy Studios represents a strategic leap in Saudi Arabia’s burgeoning gaming scene. With NEOM’s Level Up Accelerator providing a fertile ground for innovation, Fahy Studios has emerged as a frontrunner, poised to develop mobile games that resonate with a global audience.
Hani Hashem, CEO of Fahy Studios, expressed enthusiasm about the collaboration, emphasizing the crucial role of NEOM’s mentorship in reaching this milestone. The deal with Kwalee promises to leverage the studio’s creative prowess, backed by over a decade of mobile gaming experience from the publisher’s team of expert game-makers.
A Synergy of Vision and Expertise
The synergy between Fahy Studios’ creative vision and Kwalee’s publishing expertise is a testament to the potential of Saudi talent in the international gaming landscape. Jason Falcus, COO at Kwalee, highlighted the excitement surrounding the partnership, noting the fresh and fun approach that Fahy Studios brings to game development.
This alliance is not just about publishing games; it’s a broader commitment to nurturing the next generation of Saudi game developers. The Level Up Accelerator’s second cohort has expanded to accept more studios, reflecting NEOM’s dedication to fostering a vibrant gaming ecosystem.
Charting the Future of Gaming in Saudi Arabia
The deal between Fahy Studios and Kwalee is more than a business transaction; it’s a cultural bridge connecting Saudi Arabia with the global gaming community. Wayne Borg, Managing Director of Media Industries at NEOM, underscored the strategic importance of this agreement in positioning NEOM at the heart of the region’s transformative journey in gaming.
As NEOM continues to drive the acceleration and development of the gaming sector, this publishing deal stands as a beacon of progress, showcasing the kingdom’s commitment to becoming a regional epicenter for digital content creation.
