Google AdSense, the popular online advertising network, has launched a new feature that allows publishers to display search terms related to the content of their pages. This feature, called related search for Auto Ads, aims to improve the relevance and performance of ads by matching them with the user’s interests.
What is related search for Auto Ads?
Related search for Auto Ads is a feature that automatically generates and displays a list of search terms related to the content of the pages that users are reading. These search terms are shown as links that lead to a custom search engine powered by Google. When users click on these links, they can see ads related to their queries along with the search results.
The benefit of this feature is that it helps to improve the targeting precision of ads by showing them to users who are interested in specific topics. This can increase the click-through rate and revenue for publishers, as well as the user satisfaction and engagement.
How to enable related search for Auto Ads?
Related search for Auto Ads is available to all publishers who use Auto Ads, the feature that automatically optimizes the placement and number of ads on a site. To enable related search for Auto Ads, publishers need to visit their Auto Ads settings page and turn on the toggle for related search. They can also customize the appearance and behavior of the related search links, such as the color, font size, position, and number of terms.
Once enabled, related search for Auto Ads will start showing on eligible pages within a few hours. Publishers can monitor the performance of related search for Auto Ads in their AdSense reports by selecting “Related Search” as the ad format.
What are the best practices for using related search for Auto Ads?
According to Google, there are some best practices that publishers should follow to get the most out of related search for Auto Ads. These include:
- Using high-quality content that is relevant, original, and informative. This can help generate more accurate and useful search terms that match the user’s intent.
- Avoiding duplicate or conflicting content that can confuse the user and reduce the effectiveness of related search. For example, if a page has multiple articles on different topics, it may be better to split them into separate pages or use sections with headings.
- Testing different settings to find the optimal combination of appearance and behavior for related search. Publishers can use experiments in their AdSense account to compare different options and see which one performs better.
What are some examples of related search for Auto Ads?
To illustrate how related search for Auto Ads works, here are some examples of pages with different topics and the corresponding search terms generated by the feature:
- A page about gardening tips may show terms such as “how to grow tomatoes”, “best plants for small spaces”, “organic gardening methods”, etc.
- A page about movie reviews may show terms such as “best movies of 2023”, “upcoming horror movies”, “Oscar nominations”, etc.
- A page about sports news may show terms such as “latest cricket scores”, “NBA playoffs schedule”, “FIFA World Cup qualifiers”, etc.
These examples show how related search for Auto Ads can help users discover more relevant content and ads on a site, enhancing their experience and increasing their likelihood of clicking on ads.
