Amman, Jordan, welcomed a new addition to its food scene on September 8, 2025, as global bubble tea giant CoCo Bubble Tea opened its first Middle East outlet. This launch kicks off the brand’s expansion plans in the region, starting with Jordan and eyeing growth into the UAE and North Africa.
A Fresh Start in the Middle East
CoCo Bubble Tea has built a massive following worldwide with its tasty pearl milk teas and fresh ingredients. The Amman store brings that same quality to local customers who crave new drink options. Company leaders see big potential here, thanks to rising interest in bubble tea across the area.
The opening drew crowds eager to try signature drinks like classic milk tea with chewy tapioca pearls. Staff trained for weeks to ensure every cup meets global standards. This move fits into a larger trend where international brands adapt to Middle East tastes.
Experts point out that bubble tea fits well with the region’s love for sweet, refreshing beverages. Local partners helped shape the menu to appeal to families and young people alike.
Tailored Menu for Local Tastes
To succeed in Jordan, CoCo focused on a simple yet appealing menu. They use Halal-certified materials in every drink, respecting cultural norms and building trust with customers.
The streamlined selection cuts down on choices to make ordering easy and fast. This helps new franchise owners run shops smoothly without overwhelming staff or supplies.
Here are some popular items now available in Amman:
- Classic Pearl Milk Tea: Creamy tea with soft tapioca balls for that perfect chew.
- Fruit Tea Blends: Fresh options like mango or passion fruit for a lighter taste.
- Specialty Boba Drinks: Unique mixes with toppings like jelly or pudding.
These drinks start at affordable prices, making them accessible for everyday treats. Customers rave about the fresh flavors that stand out from other local options.
CoCo also plans to add seasonal specials based on regional fruits and preferences. This keeps the menu exciting and encourages repeat visits.
Expansion Plans Beyond Jordan
CoCo does not stop at Amman. The brand aims to open stores in the UAE soon, tapping into busy cities like Dubai and Abu Dhabi. North Africa follows next, with talks underway for spots in countries like Egypt and Morocco.
This push comes as the global bubble tea market booms. Recent reports show the industry growing from about 4 billion dollars in 2025 to over 9 billion by 2035, at a steady 9.5 percent yearly rate. Middle East demand plays a key role in that surge.
CoCo already thrives in places like Southeast Asia, North America, and Europe. New openings in Malaysia, Cambodia, Canada, and Texas show their strategy works. In Europe, they plan to double stores in the next two years.
For the Middle East, CoCo offers custom training for franchisees. This includes tips on operations, marketing, and adapting to local rules. Such support helps small business owners succeed in a competitive market.
Impact on Local Economy and Culture
The Amman store creates jobs for locals, from baristas to managers. CoCo works with Jordanian suppliers for some ingredients, boosting the economy.
Bubble tea’s rise ties into global food trends blending cultures. In Jordan, it joins a mix of traditional drinks and modern cafes, appealing to a young crowd active on social media.
Compare CoCo’s growth to other brands entering the region:
| Brand | First Middle East Location | Year Opened | Key Feature |
|---|---|---|---|
| CoCo Bubble Tea | Amman, Jordan | 2025 | Halal-certified menu |
| Gong Cha | Dubai, UAE | 2019 | Wide tea variety |
| Chatime | Riyadh, Saudi Arabia | 2021 | Customizable drinks |
This table highlights how CoCo stands out with its fresh approach. Customers in Amman already share positive reviews online, praising the friendly service and authentic taste.
As more stores open, CoCo could change how people enjoy casual drinks in the region. It might even inspire local twists on bubble tea recipes.
Challenges and Future Outlook
Entering new markets brings hurdles like supply chain issues and competition from homegrown cafes. CoCo tackles these by partnering closely with locals and keeping quality high.
Looking ahead, the brand eyes sustainable growth. They focus on eco-friendly packaging and sourcing to appeal to conscious consumers.
With strong global backing, CoCo seems set for success. Their Amman launch proves they can adapt and thrive in diverse settings.
What do you think about this new spot? Share your thoughts in the comments or tell friends about your first visit. Your input helps spread the word on exciting food news like this.
