Ubisoft is facing internal pushback from employees over a potential funding deal with Saudi Arabia for new downloadable content in Assassins Creed Mirage. The controversy centers on a free expansion set in AlUla, announced in Riyadh, with staff raising ethical concerns about ties to the Saudi Public Investment Fund amid human rights issues.
Deal Sparks Employee Concerns
Workers at Ubisoft have voiced strong worries about the companys possible partnership with Saudi Arabia. Reports from recent meetings show that members of the Social and Economic Committee questioned leadership on the ethics of the deal. They fear it could harm the companys reputation, especially given ongoing criticism of Saudi Arabias human rights record.
The expansion, titled something like a historical journey through AlUla, was revealed at a major conference in Riyadh. CEO Yves Guillemot attended the event, which fueled speculation about financial backing. Employees pointed out the timing and location as signs of deeper involvement.
Some staff highlighted past events, such as the 2018 killing of journalist Jamal Khashoggi, linking it to broader accusations against Saudi leadership. They argue that any funding tie could be seen as supporting entities with questionable practices.
Company Response and Creative Control
Ubisoft management has pushed back against the claims, stating they keep full creative control over the project. In internal communications, leaders said the DLC was developed with input from historians and cultural experts, both local and international, to ensure accuracy.
They described the partnership as focused on research and authenticity, not direct funding. However, the company has not fully denied involvement with the Saudi Public Investment Fund, which has poured billions into gaming worldwide.
Executives compared the move to Frances soft power efforts, suggesting that engaging with global partners does not mean giving up core values. This response has not fully calmed the unrest among staff.
Broader Context of Saudi Investments in Gaming
Saudi Arabias Public Investment Fund has ramped up its role in the entertainment sector as part of a push to diversify its economy. In recent years, it has invested in companies like Electronic Arts and Take Two Interactive, aiming to build a strong presence in esports and game development.
This strategy often draws criticism for sportswashing, where cultural projects soften the image of human rights issues. Similar deals in sports, like golf and soccer, have faced backlash for the same reasons.
For Ubisoft, this comes at a tough time. The company has dealt with delays in major titles like Assassins Creed Shadows, released in early 2025, and broader industry challenges such as layoffs and market shifts.
Here is a quick look at key Saudi investments in gaming:
Year | Company/Deal | Amount (Approximate) | Notes |
---|---|---|---|
2022 | Savvy Games Group Launch | $38 Billion Fund | Aimed at making Saudi a gaming hub |
2023 | Stake in Electronic Arts | $1 Billion | Part of broader tech investments |
2024 | Esports World Cup | $60 Million Prize Pool | Drew global attention and criticism |
2025 | Potential Ubisoft DLC Tie | Undisclosed | Focus of current controversy |
Ethical Debates and Industry Impact
The debate touches on larger questions in the gaming world about where money comes from. Employees worry that accepting such funds could lead to content changes or self censorship to avoid offending partners.
Advocates for ethical sourcing argue that companies should vet investors carefully. In Ubisofts case, staff have called for more transparency in funding sources.
This is not the first time gaming firms have faced such scrutiny. Deals with controversial backers have led to boycotts and public outcry in the past.
- Human rights groups have urged boycotts of Saudi backed events.
- Some developers have left companies over similar ethical stands.
- Fans on social media have mixed views, with some excited about new content and others concerned about the source.
What Happens Next for Ubisoft
As the story unfolds, Ubisoft may need to address these concerns more openly to rebuild trust. The DLC is set for release later in 2025, and its reception could influence future partnerships.
Industry watchers predict more scrutiny on foreign investments in gaming, especially as Saudi Arabia expands its influence. For now, the company focuses on upcoming projects while navigating this storm.
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