Riyadh is set to host the third edition of the Athar Festival, drawing over 3,000 attendees including global leaders in creative marketing. This two-day event on October 21 and 22, 2025, at the Diriyah Biennale Foundation in JAX District, focuses on innovation, culture, and industry growth through speeches, workshops, and awards.
Event Highlights and Key Attractions
The Athar Festival stands out as Saudi Arabia’s biggest creative marketing gathering. It brings together experts from brands, agencies, and tech firms to explore trends shaping the future.
Organizers expect more than 150 speakers and 80 interactive sessions across five stages. Topics range from brand strategy to digital innovation, with a strong emphasis on local talent and global partnerships.
Attendees can look forward to networking opportunities that connect emerging professionals with industry veterans. The festival also includes live entertainment and cultural displays, tying into Saudi Arabia’s push for creative industries.
- Over 100 hours of content planned
- Focus on themes like AI in marketing and sustainable branding
- Special zones for startups and young creators
This year’s edition builds on the success of 2024, which highlighted Saudi Arabia’s creative transformation amid Vision 2030 goals.
Star Speakers and Industry Insights
Big names are lining up to share their expertise at the festival. Ellie Norman, Chief Marketing Officer at Formula E, will discuss building global platforms through creativity and technology.
Thamer AlGhamdi from HUMAIN points out how the event bridges artistry and strategy. He notes its role in fostering bold thinking among Saudi voices and international experts.
Other speakers include innovators from media, entertainment, and tech sectors. Sessions will cover real-world case studies, such as how brands use social media for customer loyalty.
The lineup reflects a mix of local and global perspectives. For instance, discussions on experiential marketing draw from successes in the UAE and beyond.
A recent partnership with Anghami aims to spotlight regional music and entertainment talent. This ties into broader efforts to boost Saudi Arabia’s cultural scene.
Venue and Logistics for Attendees
The Diriyah Biennale Foundation in JAX District serves as the new venue, offering a vibrant space for creativity. This location, known for art exhibitions, enhances the festival’s immersive feel.
Registrations opened in July 2025, with passes covering festival access. Separate tickets are needed for the Athar Awards gala on October 22 at the Four Seasons Hotel Riyadh.
Travelers should note Riyadh’s growing event scene, with easy access via King Khalid International Airport. Local transport options include rideshares and metro links.
| Key Details | Information |
|---|---|
| Dates | October 21-22, 2025 |
| Location | Diriyah Biennale Foundation, JAX District, Riyadh |
| Expected Attendees | Over 3,000 |
| Speakers | More than 150 |
| Awards Ceremony | October 22 at Four Seasons Hotel Riyadh |
Organizers recommend early booking for accommodations, as Riyadh hosts multiple events in October.
Safety measures include health protocols aligned with current guidelines. The festival promotes inclusivity, with sessions in English and Arabic.
Impact on Saudi Creative Economy
Athar Festival plays a key role in Saudi Arabia’s economic diversification. It aligns with Vision 2030 by supporting jobs in marketing, media, and tech.
Last year’s event drew praise for celebrating local achievements. This edition expands on that, with more focus on tourism and innovation.
Experts predict growth in the Kingdom’s creative sector, valued at billions in recent reports. Events like this attract investment and talent.
The festival also ties into Riyadh’s rise as a hub for global gatherings. Similar events, such as the Riyadh International Book Fair in October 2025, boost the city’s profile.
Young professionals gain from mentorship programs, helping build a skilled workforce.
Looking Ahead to Festival Outcomes
As the event approaches, excitement builds for potential collaborations. Past festivals have led to new business deals and creative projects.
Attendees often leave with fresh ideas to apply in their work. This year’s bold agenda promises even more impact.
The Athar Awards will honor top campaigns, people, and teams. With 274 finalists across 35 categories, it showcases excellence in the field.
Share your thoughts on what makes creative festivals like this valuable. Comment below or spread the word to fellow professionals who might join.
