The Saudi Exports Development Authority, through its ‘Made in Saudi’ program, has signed a strategic Memorandum of Understanding (MOU) with Nahdi Medical Company to launch the ‘Made in Saudi’ brand within Nahdi pharmacies across Saudi Arabia. This partnership aims to support and promote high-quality, locally manufactured health and medical products. The initiative is part of a broader effort to boost the presence of Saudi-made products in the domestic market and enhance their competitiveness globally. The collaboration aligns with Saudi Vision 2030, focusing on economic diversification and the empowerment of national industries.
Strategic Partnership to Boost Local Products
The signing of the MOU between the Saudi Exports Development Authority and Nahdi Medical Company marks a significant step towards promoting Saudi-made products. The ‘Made in Saudi’ program, represented by the Saudi Exports Development Authority, aims to enhance the visibility and accessibility of locally manufactured health and medical supplies. By partnering with Nahdi Medical Company, a leader in the pharmacy retail sector, the program seeks to leverage Nahdi’s extensive network to reach a wider audience.
Eng. Abdulrahman Althukair, CEO of the Saudi Exports Development Authority, emphasized the importance of this strategic collaboration. He noted that the partnership aligns with the objectives of the ‘Made in Saudi’ program to foster effective strategic partnerships with both public and private sectors. This initiative is expected to support economic diversification and contribute to the realization of Saudi Vision 2030 by empowering Saudi products domestically and promoting their exports globally.
The launch of dedicated shelves for Saudi-made products within Nahdi pharmacies is a key component of this partnership. These shelves will showcase high-quality, locally manufactured health and medical supplies, encouraging consumers to choose local goods and supporting the growth of Saudi exports.
Enhancing Consumer Awareness and Accessibility
One of the primary goals of the ‘Made in Saudi’ program is to raise consumer awareness about the quality and competitive strength of Saudi-made products. Nahdi Medical Company recognizes the importance of providing Saudi products and making them more accessible to customers. By introducing dedicated shelves for Saudi products, Nahdi aims to enhance consumer perception and trust in local goods.
Eng. Yasser Joharji, CEO of Nahdi Medical Company, expressed his pride in the partnership with the Saudi Exports Development Authority. He highlighted the shared goal of encouraging consumers to shop local and supporting the development and enhancement of exports to reach global markets. This initiative is expected to create a positive impact on the local economy by increasing the demand for Saudi-made products and boosting their presence in both domestic and international markets.
The collaboration also includes efforts to provide training and workshops related to the ‘Made in Saudi’ program. These educational initiatives aim to equip local manufacturers with the knowledge and skills needed to compete effectively in the global market. By fostering a culture of excellence and innovation, the program seeks to elevate the standards of Saudi-made products and enhance their competitiveness.
Supporting Economic Diversification and Vision 2030
The partnership between the Saudi Exports Development Authority and Nahdi Medical Company is a testament to the ongoing commitment to supporting economic diversification in Saudi Arabia. The ‘Made in Saudi’ program plays a crucial role in this effort by promoting locally manufactured products and facilitating their access to consumers in both local and global markets.
Eng. Abdulrahman Althukair emphasized that this strategic collaboration reflects the broader goals of Saudi Vision 2030. By empowering Saudi products and enhancing their exports, the program contributes to the Kingdom’s economic growth and development. The initiative also aligns with the vision’s focus on creating a vibrant society, a thriving economy, and an ambitious nation.
The launch of the ‘Made in Saudi’ brand within Nahdi pharmacies is just the beginning of several national projects in the healthcare sector. These projects will encompass support for localizing pharmaceutical industries, medical supplies, and health products. By increasing their distribution within and outside Saudi Arabia, the program aims to drive national economic development and enhance the consumer perception of Saudi products and services.
The partnership between the Saudi Exports Development Authority and Nahdi Medical Company is a significant milestone in the journey towards achieving the goals of Saudi Vision 2030. By fostering strategic collaborations and promoting locally manufactured products, the ‘Made in Saudi’ program is poised to make a lasting impact on the Kingdom’s economic landscape.
