Mackie, founded in 1988 by Greg Mackie, is a renowned brand in the pro audio industry, known for its high-quality mixers, speakers, amplifiers, processors, and recording equipment. Mackie has been a pioneer in digital mixing, wireless control, and personal monitoring systems, as well as a leader in live sound reinforcement and studio recording. Some of Mackie’s iconic products include the CR1604 mixer, the SRM450 powered speaker, the Onyx-i series firewire interfaces, and the DL32R digital mixer.
RØDE Microphones, established in 1990 by Peter Freedman, is a global leader in microphone design and manufacturing, specializing in products for music recording, location sound, broadcast, podcasting, filmmaking, and content creation. RØDE has won numerous awards for its innovative and high-quality microphones, such as the NT1-A, the NTG series, the VideoMic series, and the RØDECaster Pro. RØDE also owns several other audio brands, such as SoundField, APHEX, and Event Electronics.
A Strategic and Synergistic Acquisition
The acquisition of Mackie by RØDE is a strategic move that will benefit both companies and their customers. RØDE will leverage Mackie’s expertise and experience in pro audio to enhance its product offerings and expand its market reach. Mackie will benefit from RØDE’s resources and capabilities in manufacturing, distribution, and marketing, as well as its access to cutting-edge technology and innovation.
Peter Freedman, the founder and chairman of RØDE, said in a press release: “I am thrilled to welcome Mackie to the RØDE family. Mackie is a legendary brand that has been at the forefront of pro audio for over three decades. Their products are synonymous with quality, performance, and reliability. I have always admired and respected Mackie and their founder, Greg Mackie, who is a true visionary and innovator in the audio industry. I look forward to working with the Mackie team to take the brand to new heights and create more amazing products for our customers.”
Greg Mackie, the founder of Mackie, said in a statement: “I am very happy to see Mackie join RØDE, a company that shares our passion and vision for audio excellence. RØDE is a remarkable success story that has grown from a small family business to a global powerhouse in microphone technology. I have known Peter Freedman for many years and I have great respect and admiration for him and his team. I am confident that RØDE will take good care of Mackie and continue its legacy of innovation and quality.”
A Bright Future for RØDE and Mackie
The acquisition of Mackie by RØDE is expected to create new opportunities and synergies for both companies and their customers. RØDE and Mackie will work together to develop new products and services that will cater to the diverse and evolving needs of the pro audio market. RØDE and Mackie will also leverage their combined strengths and resources to provide better support and service to their existing and new customers around the world.
RØDE and Mackie will operate as separate brands under the RØDE umbrella, with their own teams and identities. RØDE will continue to be based in Sydney, Australia, while Mackie will remain in Woodinville, Washington, USA. RØDE and Mackie will also retain their current distribution and retail partners, as well as their loyal and passionate fan bases.
RØDE and Mackie are excited about the future and look forward to delivering more value and satisfaction to their customers and the pro audio community.
