Louis Vuitton, the French luxury house, has created a bespoke travel case for the Ballon d’Or trophy, which is given to the best soccer players of the year. The trophy, which is made of gold-plated brass by jeweler Mellerio, will be presented in a monogram canvas trunk with a gold-painted V motif on the outside. The trunk marks the first time Louis Vuitton uses gold on exterior paint for its trophy designs.
Ballon d’Or: The Most Prestigious Soccer Award
The Ballon d’Or, which means “golden ball” in French, is an annual award that recognizes the best male and female soccer players in the world. The award is voted by a panel of 100 journalists from around the world, who select their top five players based on their performances throughout the year. The award was created in 1956 by France Football, a weekly soccer magazine, and was initially given only to European players. In 1995, the award was opened to players from any continent, and in 2018, a separate award for women was introduced. Some of the past winners of the Ballon d’Or include Lionel Messi, Cristiano Ronaldo, Megan Rapinoe, and Marta.
Louis Vuitton: A History of Creating Trophy Trunks
Louis Vuitton has a long tradition of creating custom-made travel cases for some of the world’s most iconic trophies. The French house has partnered with various sports organizations and events to design trunks that protect and showcase the trophies in style. Some of the trophies that have been housed in Louis Vuitton trunks include:
- The America’s Cup, sailing’s biggest and most prestigious race, which Louis Vuitton has been the title partner of since 1983.
- The NBA Larry O’Brien Championship Trophy, which was first presented in a Louis Vuitton trunk in 2020.
- The FIFA World Cup Trophy, which was first transported in a Louis Vuitton trunk in 2010.
- The Roland-Garros Tennis Tournament Trophies, which were first displayed in Louis Vuitton trunks in 2017.
- The League of Legends World Championship Trophy, which was first unveiled in a Louis Vuitton trunk in 2019.
Other Fashion News: Lanvin’s New Ambassador and Coperni’s Pop-up
In other fashion news, Lanvin has announced Cheng Yi as its new ambassador for China. Cheng Yi is a popular actor and singer who has starred in several hit dramas and movies. He will be featured in Lanvin’s upcoming campaigns and events. Lanvin’s creative director Bruno Sialelli said that Cheng Yi embodies the “elegance, charisma and modernity” of Lanvin.
Meanwhile, Coperni, the French label founded by Sébastien Meyer and Arnaud Vaillant, has opened a pop-up store in Shanghai. The pop-up, which will run until November 7th, is located at the K11 Art Mall and showcases Coperni’s fall 2023 collection. The collection features minimalist and futuristic designs inspired by technology and science fiction. Coperni’s co-founders said that they are excited to connect with their Chinese customers and share their vision of “contemporary luxury”.
