The global fashion search platform Lyst has released its quarterly report on the hottest brands and products for Q3 2023. The Lyst Index ranks the most popular items and labels based on online shopping behavior of more than 150 million consumers across 12,000 brands and retailers. The report reveals some surprising shifts and trends in the fashion industry, as well as some consistent performers.
Miu Miu Tops the Brand Ranking for the First Time
Miu Miu, the playful and feminine sister label of Prada, has claimed the top spot in the brand ranking for Q3 2023, surpassing its parent company and Loewe, which were ranked second and third respectively. This is the first time that Miu Miu has reached the number one position since the Lyst Index began in 2017.
Miu Miu’s success can be attributed to several factors, including its 30th anniversary celebration, its star-studded Fall 2023 campaign featuring Emma Corrin and Zaya Wade, its viral Arcadie bag and ballet flats, and its collaborations with Church’s and New Balance on footwear. According to Lyst, searches for Miu Miu increased by 16% during the quarter, while demand for its logo cashmere cardigan soared by 49%.
Maison Margiela’s Tabi Mary Jane Is the Hottest Product of Q3 2023
The product ranking for Q3 2023 also saw some unexpected results, with Maison Margiela’s Tabi Mary Jane emerging as the hottest product of the quarter. The split-toe shoe, which has been a signature of the avant-garde label since 1988, saw a 342% spike in searches in September, thanks to a TikTok challenge called ‘The Tabi Swiper’, where users swipe their Tabi shoes together to create a sound.
The Tabi Mary Jane beat other popular products such as Miu Miu’s cashmere cardigan, Cos’s quilted bag, Birkenstock’s Boston clogs, and Jacquemus’ Le Chiquito bag, which were ranked second to fifth respectively. The product ranking also featured items from Skims, Bottega Veneta, Prada, Loewe, and JW Anderson.
Other Highlights from the Lyst Index Q3 2023
The Lyst Index Q3 2023 also revealed some other interesting insights into the fashion industry, such as:
- Ferragamo entered the top 20 brand ranking for the first time ever, thanks to its creative director Maximilian Davis, who has revamped the Italian house with his sleek and modern designs.
- Jacquemus climbed six spots to reach its highest ranking ever at number nine, thanks to its unique brand storytelling and viral VR marketing campaigns.
- Burberry rose four places to enter the top 10 brand ranking, as Daniel Lee’s first collection hit the store shelves.
- Tory Burch, Helmut Lang, and Poster Girl were named as the breakout brands of the quarter, with searches increasing by 15%, 19%, and 10% respectively.
- Louis Vuitton dropped to number 18 in the brand ranking, despite the hype around Pharrell Williams’ appointment as creative director in June.
The Lyst Index Q3 2023 provides a comprehensive overview of the fashion industry’s performance and trends in the third quarter of 2023. It shows how consumers are responding to different brands and products, as well as how social media and cultural events are influencing their shopping behavior.
