Saudi Arabia has launched a $1 billion Trump-branded real estate project in Jeddah, deepening the Kingdom’s push into luxury mixed-use developments as it courts foreign capital and global brands. The project adds another high-profile name to Jeddah’s fast-changing skyline.
Developers say the project reflects confidence in the city’s long-term appeal and its role in the country’s broader economic shift.
A new Trump-branded development takes shape in Jeddah
The project, officially named Trump Plaza Jeddah, was announced this week as a large-scale mixed-use development on Saudi Arabia’s Red Sea coast.
It is being developed by Dar Global, which is majority-owned by Saudi developer Dar Al-Arkan.
Dar Global described the project as an integrated lifestyle destination rather than a single-purpose building.
Plans include executive and premium residential units, home-office spaces designed for flexible work, retail outlets, and curated dining venues. The aim, developers say, is to blend living, working, and leisure within one urban footprint.
One senior executive involved in the launch described the concept as “a place where people can live full days without leaving the district.”
The Trump Organization expands its footprint in the Kingdom
Trump Plaza Jeddah marks the third collaboration in Saudi Arabia between Dar Global and the Trump Organization.
The partnership has been steadily building momentum.
In December 2024, developers unveiled Trump Tower Jeddah, a project that signaled renewed appetite for globally branded luxury developments in the city. The new Plaza project builds on that foundation, both in scale and ambition.
Eric Trump, executive vice president of the Trump Organization, said the Jeddah project reflects growing confidence in the city’s global relevance.
He added that the brand’s involvement underscores a long-term commitment to design quality and consistency across its international portfolio.
While financial terms of the branding agreement were not disclosed, industry analysts say Trump-branded developments typically target the upper end of the market, with pricing tied closely to location, amenities, and perceived exclusivity.
Why Jeddah matters more than ever
Jeddah has been undergoing a quiet but steady transformation.
Long seen primarily as a commercial port and gateway for pilgrims heading to Mecca, the city is now being positioned as a lifestyle and tourism hub in its own right.
Government-backed redevelopment of the waterfront, investments in hospitality, and major infrastructure upgrades have altered how developers view the city’s potential.
Real estate executives point to several factors driving interest:
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Proximity to the Red Sea and year-round coastal appeal
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A large, young population with rising demand for premium housing
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Government reforms aimed at attracting foreign investment
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Growing interest from international brands seeking regional anchors
The Trump Plaza project fits neatly into that trajectory.
Inside the $1 billion vision
While detailed architectural plans have not yet been released, Dar Global said the project will prioritize spacious layouts, integrated services, and a balance between private and public spaces.
Residential units are expected to cater to both Saudi buyers and international investors, with a mix of full-time residences and flexible-use properties.
Retail and dining areas will be curated rather than mass-market, targeting boutique brands and destination restaurants.
Below is a snapshot of what developers have confirmed so far:
| Project Detail | Information |
|---|---|
| Project name | Trump Plaza Jeddah |
| Estimated value | $1 billion |
| Developer | Dar Global |
| Majority owner | Dar Al-Arkan |
| Brand partner | Trump Organization |
| Key components | Residential, home-office, retail, dining |
| Location | Jeddah, Saudi Arabia |
Developers say more details on timelines and unit releases will be announced in the coming months.
Part of a wider push for private capital
The launch comes as Saudi Arabia continues to encourage private-sector participation across real estate, tourism, and entertainment.
Under its economic diversification plans, the Kingdom has eased foreign ownership rules, adjusted residency frameworks, and promoted large-scale urban projects to draw international money.
Luxury real estate plays a specific role in that strategy.
High-end developments are seen as a way to attract global investors, anchor international brands, and signal confidence in long-term economic stability.
Analysts note that branded projects, in particular, tend to attract buyers who value recognition and perceived reliability alongside location.
Market reactions and open questions
Reactions to the announcement have been mixed but attentive.
Supporters see the project as further proof that Saudi Arabia can attract globally recognized names and sustain large-scale developments outside Riyadh.
Skeptics, meanwhile, question how much high-end supply the market can absorb, especially as multiple luxury projects launch across the Kingdom at the same time.
Much will depend on execution, pricing, and broader economic conditions.
Still, developers involved appear confident.
One Dar Global executive said the company would not commit to a project of this size without strong demand indicators and long-term planning assumptions.
A symbol as much as a structure
Beyond bricks and mortar, Trump Plaza Jeddah is also a signal.
It reflects how Saudi Arabia is repositioning its cities, how global brands are recalibrating their Middle East strategies, and how real estate remains a key lever in the Kingdom’s economic shift.
For Jeddah, it is another step in a slow but visible redefinition of what the city represents.
For developers, it is a high-stakes bet that luxury, branding, and location can align at the right moment.
