Tel Aviv’s iconic Nordoy Hotel, a 100-year-old landmark, has reopened its doors after a major renovation project worth 10 million shekels. The adults-only boutique hotel, now part of the Fattal Colors collection, blends historic charm with modern luxury in the heart of the city’s Nahalat Binyamin district.
A Century-Old Gem Gets a Fresh Start
The Nordoy Hotel first welcomed guests in 1925, making it the oldest operating hotel in Tel Aviv. Designed by architect Yehuda Megidovitch, it stood as the city’s first purpose-built hotel, showcasing a mix of European, Jewish, and Middle Eastern styles that defined early Tel Aviv architecture.
Over the years, the hotel changed hands, with the Marcus family running it for nearly nine decades until its sale in 2015. In late 2024, the Fattal group bought the property for 56.5 million shekels, aiming to preserve its heritage while updating it for today’s travelers.
This reopening comes at a time when Tel Aviv’s tourism scene is bouncing back strong. Visitor numbers to Israel rose by 15 percent in the first half of 2025, driven by interest in cultural sites and urban escapes, according to recent tourism reports.
The project focused on careful preservation, ensuring the building’s silver dome and eclectic facade remain key features of the skyline.
Inside the Stylish Makeover
The renovation transformed the interior into a warm, minimalist space inspired by midcentury design. Each of the 22 rooms and suites features custom layouts, with handwoven silk rugs, linen drapes, and balconies offering city views.
Guests can expect a calm retreat amid the bustling streets, with prices starting at 1,390 shekels per night including breakfast. This positions Nordoy as a premium choice for those seeking boutique experiences without breaking the bank.
Key additions include a rooftop deck with a jacuzzi and sweeping panoramas of Tel Aviv. The hotel also boasts a spa for relaxation and a landscaped patio that serves as a quiet oasis.
Designers drew from the hotel’s history, incorporating retro elements like soft lighting and natural materials to create a sense of timeless elegance.
Why This Reopening Matters for Tel Aviv
Nordoy’s revival highlights Tel Aviv’s commitment to preserving its architectural heritage while adapting to modern tourism trends. The Nahalat Binyamin area, known for its arts fairs and cafes, benefits from this upgrade, drawing more visitors to explore nearby spots like Carmel Market and Rothschild Boulevard.
In a city where new hotels pop up frequently, Nordoy stands out for its adults-only policy, appealing to couples and solo travelers looking for peace. This aligns with global trends, where boutique hotels saw a 20 percent increase in bookings worldwide in 2025, per industry data.
The project also supports local economy, creating jobs in hospitality and boosting foot traffic in the district. Experts note that such renovations help Tel Aviv compete with destinations like Barcelona or Lisbon for cultural tourism.
What Guests Can Expect
Travelers will find a blend of old-world charm and new comforts. The lounge area invites relaxation with its elegant setup, perfect for unwinding after a day of sightseeing.
For those planning a stay, here are some standout features:
- Rooftop jacuzzi with city views
- On-site spa treatments for ultimate relaxation
- Custom-designed rooms with urban balconies
- Proximity to beaches and markets
The hotel’s location makes it easy to walk to the Mediterranean coast, adding to its appeal for active visitors.
Comparing Nordoy to Other Tel Aviv Spots
To help readers decide if Nordoy fits their trip, consider this quick comparison with similar hotels in the area.
| Hotel Name | Room Count | Key Features | Starting Price (Shekels/Night) | Adults-Only |
|---|---|---|---|---|
| Nordoy Hotel | 22 | Rooftop jacuzzi, spa, historic design | 1,390 | Yes |
| The Jaffa Hotel | 120 | Luxury pool, fine dining | 2,500 | No |
| Brown Beach House | 40 | Beachfront access, modern vibe | 1,200 | No |
| Poli House | 40 | Rooftop pool, eclectic style | 1,100 | No |
This table shows Nordoy’s unique edge in exclusivity and heritage focus.
Other recent openings, like Isrotel’s five new properties in 2025, add to the competition, but Nordoy’s story sets it apart.
Looking Ahead for Nordoy and Tel Aviv Tourism
As Tel Aviv continues to grow as a travel hub, Nordoy’s reopening could inspire more historic revivals. With events like the weekly arts fair nearby, the hotel positions itself as a gateway to authentic experiences.
Future plans might include special packages for cultural tours, tying into the city’s vibrant scene. This comes amid Israel’s push for sustainable tourism, with a 10 percent rise in eco-friendly hotel initiatives this year.
Share your thoughts on this historic comeback in the comments below, or pass this article along to fellow travelers planning a Tel Aviv trip.
