A new partnership between Egyptian and Saudi firms has launched a platform in Cairo to support property technology startups, aiming to drive digital changes in Egypt’s real estate market. Announced on October 26, 2025, this move targets innovative tools that boost efficiency for developers, brokers, and investors amid big market shifts.
Partnership Details and Goals
Coldwell Banker Commercial Advantage and Modern Solutions, part of Prime Group Egypt, teamed up with Saudi Arabia’s Edafa Venture to create this initiative. The platform focuses on early-stage companies with scalable ideas in PropTech, which includes digital tools for property listings, smart buildings, and data analytics.
This effort comes at a key time as Egypt’s real estate sector faces rapid changes, including new city developments and liquidity issues in traditional markets. The partners aim to cut costs, speed up decisions, and improve overall processes in the industry.
Applications open for 45 days, followed by screening from a joint committee. Selected startups get funding and support to grow, with plans to expand into the UAE, Saudi Arabia, and Oman.
Boosting Egypt’s Real Estate Digital Shift
Egypt’s real estate market contributes about 20 percent to the country’s GDP, making it a vital economic driver. The sector is adapting to digital tools, with PropTech playing a central role in areas like AI-based property valuations and online transaction platforms.
Recent trends show growing investor interest, as seen in Cairo-based startup Nawy raising 75 million dollars in 2025 to scale its operations across the Middle East and North Africa. This funding highlights the potential for tech to transform home buying and asset management.
The new platform aligns with Egypt’s national push for digital transformation, including government-backed incubators. It seeks to position Egypt as a regional hub for PropTech innovation, addressing demands for faster and more transparent services.
Experts note that PropTech can help overcome challenges like urban expansion and financing hurdles, creating smarter solutions for end users.
Key Players and Their Vision
Mahmoud Farag, CEO of Prime Group Egypt, described the collaboration as a meeting of strategic goals during a pivotal market moment. He emphasized how it supports broader economic diversification in the region.
Amgad El-Tawil, CEO of Coldwell Banker Commercial Advantage, stated that PropTech represents the future of real estate. He pointed to its role in reshaping investment and management practices.
The Saudi side, through Edafa Venture, brings experience from the Gulf’s smart city projects, adding value to the Egyptian market. Together, they plan to foster startups that can compete globally.
While the exact investment amount and number of startups remain undisclosed, the focus is on quality ideas that drive efficiency and growth.
Regional Expansion and Opportunities
The platform sets sights on regional growth, starting with Egypt and extending to key markets like the UAE, Saudi Arabia, and Oman. This reflects a trend where Gulf countries promote tech in real estate to diversify beyond oil.
In Saudi Arabia, Vision 2030 has spurred PropTech advancements, with over 220 companies in the sector and many securing investments. Similar initiatives, like the Saudi PropTech Hub, provide communities for innovators to thrive.
For Egyptian startups, this means access to larger markets and resources. Expansion could lead to cross-border tools that streamline sales and financing across the Middle East.
- Enhanced market access for startups
- Shared knowledge from Saudi smart city projects
- Potential for joint ventures in emerging tech like VR property tours
Broader Trends in PropTech
PropTech is reshaping real estate worldwide, with tools like blockchain for secure transactions and IoT for smart homes gaining traction. In the Middle East, this ties into massive projects like NEOM in Saudi Arabia.
Egypt’s market has seen a surge in PropTech firms, with companies like Aqarmap and Sakneen leading in digital listings and brokerage services. A 2025 report lists 41 real estate tech companies in Egypt, showing a vibrant ecosystem.
The following table outlines key PropTech categories and their impacts:
| Category | Key Examples | Main Benefits |
|---|---|---|
| Digital Listings | Online property platforms | Faster searches and transparency |
| Smart Buildings | IoT sensors and automation | Energy savings and better management |
| Analytics Tools | AI valuation systems | Accurate pricing and risk assessment |
| Transaction Tech | Blockchain contracts | Secure and quick deals |
These innovations respond to user needs for efficiency amid economic pressures.
Challenges and Future Outlook
Despite excitement, challenges include regulatory hurdles and the need for skilled talent. Startups must navigate varying laws across countries while scaling.
Looking ahead, the platform could spark more investments, with projections showing the Middle East PropTech market growing rapidly by 2030. This ties into global shifts toward sustainable and tech-driven real estate.
As Egypt builds new cities and modernizes old ones, such initiatives will likely play a bigger role. Observers expect more partnerships to emerge, fueling job creation and economic growth.
What do you think about this PropTech push? Share your thoughts in the comments and spread the word to fellow real estate enthusiasts.
