Meta and Microsoft’s recent earnings reports showcased something that’s hard to ignore. AI isn’t just a shiny tech buzzword anymore — it’s fueling real business momentum. From revamping ad algorithms to supercharging cloud infrastructure, these companies are banking on AI to keep growth humming. But here’s the kicker: it’s not just a tech story anymore. A new Forbes Research survey reveals that the C-suite, from CFOs to CMOs, are betting big on AI to unlock growth today, not in some distant future.
The Forbes 2025 CxO Growth Survey polled over 1,000 executives globally, all leading companies with at least $1 billion in revenue. The findings? A huge chunk see AI as an essential lever to push their business forward, fast.
AI Moves From ‘Nice-to-Have’ to ‘Must-Have’ Across Industries
Here’s the thing: AI used to be this futuristic concept, kind of like flying cars or personal jetpacks. But it’s gone mainstream. Executives aren’t just curious or hopeful — they’re investing in AI aggressively to drive concrete outcomes.
Why the rush? The Forbes data shows:
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75% of surveyed CxOs say AI investments directly contribute to revenue growth.
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68% have already integrated AI into marketing, sales, or product development.
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Nearly 80% expect AI to reshape their industries within the next two years.
It’s no surprise then that giants like Meta and Microsoft, with their massive data and computing resources, are leading the way. Meta is using AI to refine its ad targeting, while Microsoft is embedding AI deeply into its cloud and software offerings. But mid-sized and even non-tech companies are jumping in, too.
Some CFOs admit they’re using AI to improve financial forecasting and risk management, while CMOs are leveraging AI to hyper-personalize campaigns. This isn’t just tinkering; it’s a full-throttle investment.
What’s Driving This AI Fever in the Boardroom?
There’s a mix of fear and excitement buzzing around corporate halls. On one hand, the fear of missing out is real. Companies that don’t keep pace risk falling behind. On the other hand, the promise of AI — automating tedious tasks, unlocking insights, and tailoring customer experiences — is too tempting to ignore.
One CEO told Forbes, “AI is the secret sauce that’s helping us find new customers and boost retention. If we don’t double down now, we’ll be lost in the dust.”
But it’s not all sunshine and rainbows. There are growing pains — from skills shortages to ethical concerns. Still, 82% of executives said they’re willing to invest heavily in training and upskilling their workforce to make AI work.
Where the Money’s Going: A Snapshot
Companies are channeling funds into multiple AI arenas:
| AI Focus Area | Percentage of Investment Allocation |
|---|---|
| Data infrastructure | 35% |
| Customer experience tools | 28% |
| Automated decision-making | 22% |
| AI-driven product innovation | 15% |
Notice the heavy spend on data infrastructure? That’s because without solid data pipelines and computing power, AI can’t deliver on its promises.
Is AI the Growth Engine for All Companies?
Not exactly. The Forbes survey also uncovered that sectors like finance, retail, and healthcare are the most aggressive adopters. Meanwhile, industries with heavy regulation or legacy systems, like manufacturing and energy, are slower but catching up.
It boils down to how AI fits business goals. Some companies see it as the key to unlock new markets; others use it to cut costs or improve customer loyalty.
What’s Next?
If you’re wondering whether this AI wave will crest or crash, the answer seems clear for now — it’s here to stay and grow. The C-suite is all in, pushing AI from pilot projects to core strategies.
As AI gets baked deeper into operations and customer touchpoints, companies betting early might just pull ahead. But as with any tech revolution, the winners will be those who balance ambition with realism, speed with ethics, and innovation with people.
