With Earth Day 2025 shining a light on environmental issues, Israeli singles are increasingly seeking partners who share their commitment to eco-conscious living. OkCupid’s latest survey reveals that Israeli users are placing significant weight on green values when it comes to relationships, with a growing focus on sustainability and climate change activism as key traits for an ideal match.
A Surge in Eco-Friendly Priorities Among Israelis
As environmental concerns continue to make headlines, it’s no surprise that many singles in Israel are looking for partners who prioritize sustainability. OkCupid’s findings, released ahead of Earth Day, show that 84% of Israeli respondents consider it important for their partner to lead a green and environmentally responsible lifestyle. Even more telling, 27% described this as a “very important” factor when deciding whether to pursue a relationship.
This new emphasis on environmental values highlights a shift in the Israeli dating scene, with more individuals aligning their personal values with the future of the planet. For those actively using dating apps like OkCupid, an eco-conscious lifestyle is quickly becoming as important as shared interests or physical attraction.
Climate Change Activism: A Major Factor in Attraction
Beyond simply prioritizing sustainability, Israeli singles are increasingly attracted to those who actively engage in climate change activism. According to the survey, 54% of Israeli respondents find climate change advocacy an “attractive trait” in a potential partner. Additionally, 13% consider it “very attractive.”
The rising importance of environmental activism among Israeli singles reflects broader societal changes, where issues like climate change, renewable energy, and reducing carbon footprints are gaining traction in conversations around relationships and personal values. Singles, particularly younger generations, seem to be evolving their expectations of partners in line with global sustainability trends.
Expert Insight: A Cultural Shift in Dating Values
Hedi Axelrad, a lecturer in the Master’s Program in Family Studies at the Tel Aviv-Yafo Academic College, family and couples advisor, and host of the podcast Update, notes the significant cultural shift among Israeli singles. Axelrad emphasizes that “Singles in 2025 place great importance on the environmental aspect, particularly when it comes to what they are looking for in a partner.”
This shift suggests a broader societal awareness of the importance of environmental responsibility, with younger generations using their personal choices to reflect their concerns about the future of the planet. Axelrad also pointed out that eco-consciousness is becoming a defining factor in what people look for in relationships, as they seek individuals who share similar ethical values and long-term visions for sustainability.
The Rise of “Green” Dating Culture in Israel
Israeli dating apps, including OkCupid, are not alone in noticing this trend. More singles are now factoring environmental responsibility into their compatibility equations. It’s not just about shared hobbies or similar tastes anymore. Whether it’s a partner who recycles, adopts a plant-based diet, or engages in local environmental projects, sustainability is increasingly shaping modern relationships.
Israeli dating apps are adapting to these evolving preferences. OkCupid, in particular, is capitalizing on the trend by incorporating eco-friendly values into its profile preferences. By allowing users to specify their commitment to sustainability, the platform helps individuals filter potential matches who share their green worldviews.
What Does This Mean for the Future of Dating?
As 2025 unfolds, it’s clear that sustainability will continue to shape how singles connect and form meaningful relationships in Israel. Whether it’s in the dating app space or in broader social trends, environmental responsibility is no longer an afterthought—it’s an integral part of who individuals are and what they value in a partner.
This shift is not just about a passing trend or a seasonal buzz. It’s a cultural change with lasting implications for the dating world. In a society where global environmental issues are becoming more pressing, Israelis are increasingly embracing eco-consciousness as a way of life—and it’s translating into their search for love.
