Dubai-based production powerhouse 75East is making headlines with the signing of acclaimed Egyptian director Karim Shaaban. As Shaaban embarks on his new project, “6 Days in Cairo,” this partnership underscores 75East’s commitment to nurturing top talent from the SWANA region. The collaboration aims to bring fresh narratives and exceptional filmmaking to international audiences.
Karim Shaaban Joins 75East Roster
Karim Shaaban, renowned for his dynamic storytelling and visual prowess, is the latest addition to 75East’s growing list of elite directors. His involvement marks a significant milestone for the company, which has been actively expanding its talent pool since its inception last December.
Shaaban’s upcoming feature, “6 Days in Cairo,” is already generating buzz in the film community. The project promises to deliver a compelling narrative that explores the complexities of love and time, starring rising stars Ahmed Malek and Aya Samaha. This collaboration is expected to enhance 75East’s reputation as a hub for groundbreaking cinema in the region.
A Stellar Lineup of SWANA Talent
75East has quickly built a diverse and impressive roster, representing some of the most talented filmmakers from Southwest Asia and North Africa. This strategic focus not only highlights the rich cultural narratives of the region but also positions 75East as a key player in the global entertainment industry.
Notable Talent Includes:
| Director | Notable Works |
|---|---|
| Bassel Ghandour | Theeb |
| Abu Bakr Shawky | Yomeddine |
| Mahdi Fleifel | To A Land Unknown |
| Amjad Al Rasheed | Inshallah A Boy |
| Firas Khoury | Alam, Maradona’s Legs |
| Faris Alrjoob | The Red Sea Makes Me Wanna Cry |
| Nay Tabbara | Ebb & Flow |
| Yassmina Karajah | Rupture |
| Mayar Al Nouri | Self Modulation (Tarteeb Khass) |
This diverse group of directors brings a variety of perspectives and storytelling techniques, enriching 75East’s production capabilities and broadening its appeal across different markets.
How “6 Days in Cairo” is Shaping Up
“6 Days in Cairo” is set to be a landmark film for both Karim Shaaban and 75East. The story revolves around two former high school sweethearts who reunite years later, testing the resilience of their love against the backdrop of Cairo’s vibrant landscape.
Ahmed Malek, known for his roles in The Swimmers and Sheikh Jackson, delivers a powerful performance alongside Aya Samaha, whose work in Paranormal and El Soffara has earned her critical acclaim. Produced by Ahmed Fahmy’s Sea Cinema Productions, the film aims to capture the emotional depth and cultural richness of modern Egyptian society.
75East’s Vision for the Future
With the addition of Karim Shaaban, 75East is poised to continue its trajectory of success and innovation in the film industry. The company’s focus on SWANA talent not only supports regional filmmakers but also brings their unique stories to a global audience.
Wassim Merheby, CEO and Co-founder of Verofax, highlighted the significance of this partnership, stating, “Our collaboration with 75East and talents like Karim Shaaban ensures that we deliver high-quality, culturally resonant films that resonate with audiences worldwide.” This vision aligns with 75East’s mission to foster creative excellence and drive the next wave of cinematic achievements from the SWANA region.
